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Attitude toward the ad : an assessment of diverse measurement indices under different processing "sets"
Madden, Thomas Justin - In: Journal of marketing research : JMR 25 (1988) 3, pp. 242-252
Persistent link: https://www.econbiz.de/10001054428
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The impact of feelings on ad-based affect and cognition
Burke, Marian C. - In: Journal of marketing research : JMR 26 (1989) 1, pp. 69-83
Persistent link: https://www.econbiz.de/10001059637
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Assessing the role of contingency awareness in attitudinal conditioning with implications for advertising research
Allen, Chris T. - In: Journal of marketing research : JMR 26 (1989) 1, pp. 30-43
Persistent link: https://www.econbiz.de/10001059642
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When sex and romance conflict : the effect of sexual imagery in advertising on preference for romantically linked products and services
Ma, Jingjing; Gal, David - In: Journal of marketing research : JMR 53 (2016) 4, pp. 479-496
Persistent link: https://www.econbiz.de/10011537709
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Consumer response to television commercials : the impact of involvement and background music on brand attitude formation
Park, C. Whan - In: Journal of marketing research : JMR 23 (1986) 1, pp. 11-24
Persistent link: https://www.econbiz.de/10001008597
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Associative positioning strategies through comparative advertising : attribute versus overall similarity approaches
Droge, Cornelia - In: Journal of marketing research : JMR 24 (1987) 4, pp. 377-388
Persistent link: https://www.econbiz.de/10001036431
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Recognition versus recall as measures of television commercial forgetting
Singh, Surendra N.; Rothschild, Michael; Churchill, … - In: Journal of marketing research : JMR 25 (1988) 1, pp. 72-80
Persistent link: https://www.econbiz.de/10001044058
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Two-sided versus one-sided appeals : a cognitive perspective on argumentation, source derogation, and the effect of disconforming trial on belief change
Kamins, Michael A. - In: Journal of marketing research : JMR 24 (1987) 1, pp. 29-39
Persistent link: https://www.econbiz.de/10001020982
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Print ad recognition readership scores : an information processing perspective
Finn, Adam - In: Journal of marketing research : JMR 25 (1988) 2, pp. 168-177
Persistent link: https://www.econbiz.de/10001051616
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Advertising exposure, loyalty, and brand purchase : a two-stage model of choice
Tellis, Gerard J. - In: Journal of marketing research : JMR 25 (1988) 2, pp. 134-144
Persistent link: https://www.econbiz.de/10001051619