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Advertising effects
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Journal of marketing research : JMR
Journal of advertising research
412
Journal of business research : JBR
357
Journal of advertising : official publication of the American Academy of Advertising
303
International journal of advertising : the quarterly review of marketing communications
277
International journal of advertising : the review of marketing communications
255
Journal of marketing communications
228
Journal of advertising
173
Journal of retailing and consumer services
165
Psychology & marketing
157
Journal of promotion management : JPM
148
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
130
SpringerLink / Bücher
114
European journal of marketing : EJM
111
Management science : journal of the Institute for Operations Research and the Management Sciences
108
NBER working paper series
97
Marketing : ZFP ; journal of research and management
96
Journal of promotion management : innovations in planning and applied research
95
Journal of marketing
93
International journal of internet marketing and advertising : IJIMA
87
Marketing letters : a journal of research in marketing
87
Working paper / National Bureau of Economic Research, Inc.
85
International journal of hospitality management
84
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
NBER Working Paper
77
Health marketing quarterly
75
Journal of current issues and research in advertising : JCIRA
75
Journal of consumer research : JCR ; an interdisciplinary bimonthly
73
Journal of historical research in marketing
73
European journal of operational research : EJOR
72
Marketing Science
72
Journal of business ethics : JOBE
70
Jahrbuch der Absatz- und Verbrauchsforschung
68
CESifo working papers
65
Tourism management : research, policies, practice
62
Journal of current issues and research in advertising
59
Discussion paper / Centre for Economic Policy Research
58
International journal of industrial organization
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
57
Research
57
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ECONIS (ZBW)
125
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1
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
2
The influence of consumers' lay theories on approach/avoidance motivation
Jain, Shailendra Pratap
;
Mathur, Pragya
;
Maheswaran, …
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 56-65
Persistent link: https://www.econbiz.de/10003810252
Saved in:
3
The orientation-matching hypothesis : an emotion-specificity approach to affect regulation
Labroo, Aparna A.
;
Rucker, Derek D.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 955-966
Persistent link: https://www.econbiz.de/10008666352
Saved in:
4
The effect of regulatory depletion on attitude certainty
Wan, Echo Wen
;
Rucker, Derek D.
;
Tormala, Zakary L.
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 531-541
Persistent link: https://www.econbiz.de/10003983876
Saved in:
5
Advertising
effectiveness : the moderating effect of firm strategy
McAlister, Leigh
;
Srinivasan, Raji
;
Jindal, Niket
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 207-224
Persistent link: https://www.econbiz.de/10011485280
Saved in:
6
Is top 10 better than top 9? : the role of expectations in consumer response to imprecise rank claims
Isaac, Mathew S.
;
Brough, Aaron R.
;
Grayson, Kent
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 338-353
Persistent link: https://www.econbiz.de/10011502922
Saved in:
7
Advertising
spillovers : evidence from online field experiments and implications for returns on
advertising
Sahni, Navdeep S.
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
Saved in:
8
The effects of shared consumption on product life cycles and
advertising
effectiveness : the case of the motion picture market
Delre, Sebastiano A.
;
Broekhuizen, Thijs L. J.
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 608-627
Persistent link: https://www.econbiz.de/10011537822
Saved in:
9
Riding the waves : revealing the impact of intrayear category demand cycles on
advertising
and pricing effectiveness
Gijsenberg, Maarten J.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 171-186
Persistent link: https://www.econbiz.de/10011697337
Saved in:
10
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
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