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Consumer behaviour
343
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5
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Patrick, Vanessa M.
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Sevilla, Julio
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Thomas, Manoj
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Che, Hai
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Journal of marketing research : JMR
Journal of business research : JBR
2,033
Journal of retailing and consumer services
1,936
International journal of consumer studies
770
International journal of hospitality management
750
Energy economics
690
NBER working paper series
690
Psychology & marketing
665
Working paper / National Bureau of Economic Research, Inc.
588
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
International Journal of Energy Economics and Policy : IJEEP
531
NBER Working Paper
514
Technological forecasting & social change : an international journal
450
SpringerLink / Bücher
435
Asia Pacific journal of marketing and logistics
400
The journal of product & brand management
394
European Journal of Marketing
382
Renewable Energy
380
Journal of Consumer Marketing
369
The journal of brand management : an international journal
356
European journal of marketing : EJM
354
Management science : journal of the Institute for Operations Research and the Management Sciences
350
Journal of travel and tourism marketing
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Tourism management : research, policies, practice
341
Journal of international consumer marketing
324
Renewable and Sustainable Energy Reviews
312
Applied economics
311
KIET Industrial economic review
311
Journal of marketing management : MM
309
Cogent business & management
308
Journal of retailing
304
Marketing letters : a journal of research in marketing
298
Journal of marketing
297
Journal of marketing communications
297
Journal of business ethics : JOBE
295
Journal of fashion marketing and management
294
International journal of retail & distribution management
293
The international review of retail, distribution and consumer research
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
290
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ECONIS (ZBW)
348
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348
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1
The effects of shared consumption on product life cycles and advertising effectiveness : the case of the motion picture market
Delre, Sebastiano A.
;
Broekhuizen, Thijs L. J.
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 608-627
Persistent link: https://www.econbiz.de/10011537822
Saved in:
2
The effect of competitive advertising interference on sales for packaged goods
Danaher, Peter J.
;
Bonfrer, Andre
;
Dhar, Sanjay
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10003713027
Saved in:
3
Sales effects of attention to feature advertisements : a Bayesian mediation analysis
Zhang, Jie
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 669-681
Persistent link: https://www.econbiz.de/10003896359
Saved in:
4
Early marketing matters : a time-varying parameter approach to persistence modeling
Osinga, Ernst C.
;
Leeflang, Peter
;
Wieringa, Jaap E.
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 173-185
Persistent link: https://www.econbiz.de/10003947454
Saved in:
5
Modeling multichannel home video demand in the US motion picture industry
Mukherjee, Anirban
;
Kadiyali, Vrinda
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 985-995
Persistent link: https://www.econbiz.de/10010217425
Saved in:
6
Understanding governance decisions in a partially integrated channel : a contingent alignment framework
Kim, Stephen K.
;
McFarland, Richard G.
;
Kwon, Soongi
; …
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 603-616
Persistent link: https://www.econbiz.de/10009161338
Saved in:
7
Incorporating subjective characteristics in product design and evaluations
Luo, Lan
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
Saved in:
8
A conjoint approach to multipart pricing
Iyengar, Raghuram
;
Jedidi, Kamel
;
Kohli, Rajeev
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10003713022
Saved in:
9
The temporal and spatial dimensions of price search : insights from matching household survey and purchase data
Gauri, Dinesh K.
;
Sudhir, K.
;
Talukdar, Debabrata
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 226-240
Persistent link: https://www.econbiz.de/10003713033
Saved in:
10
A bite to whet the reward appetite : the influence of sampling on reward-seeking behaviors
Wadhwa, Monica
;
Shiv, Baba
;
Nowlis, Stephen M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 403-413
Persistent link: https://www.econbiz.de/10003756179
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