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Learning from a service guarantee quasi experiment
Chen, Xinlei; John, George; Hays, Julie M.; Hill, Arthur V. - In: Journal of marketing research : JMR 46 (2009) 5, pp. 584-596
Persistent link: https://www.econbiz.de/10003896183
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On southbound ease and northbound fees : literal consequences of the metaphoric link between vertical position and cardinal direction
Nelson, Leif D.; Simmons, Joseph P. - In: Journal of marketing research : JMR 46 (2009) 6, pp. 715-724
Persistent link: https://www.econbiz.de/10003926901
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Frontline problem-solving effectiveness : a dynamic analysis of verbal and nonverbal cues
Marinova, Detelina; Singh, Sunil K.; Singh, Jagdip - In: Journal of marketing research : JMR 55 (2018) 2, pp. 178-192
Persistent link: https://www.econbiz.de/10011844990
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Proliferating private-label portfolios : how introducing economy and premium private labels influences brand choice
Geyskens, Inge; Gielens, Katrijn; Gijsbrechts, Els - In: Journal of marketing research : JMR 47 (2010) 5, pp. 791-807
Persistent link: https://www.econbiz.de/10008665418
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Great expectations?! : assortment size, expectations, and satisfaction
Diehl, Kristin; Poynor, Cait - In: Journal of marketing research : JMR 47 (2010) 2, pp. 312-322
Persistent link: https://www.econbiz.de/10003965475
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Contingent response to self-customization procedures : implications for decision satisfaction and choice
Valenzuela, Ana; Dhar, Ravi; Zettelmeyer, Florian - In: Journal of marketing research : JMR 46 (2009) 6, pp. 754-763
Persistent link: https://www.econbiz.de/10003926924
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Identifying responses styles : a latent-class bilinear multinominal logit model
Rosmalen, Joost van; Herk, Hester van; Groenen, Patrick … - In: Journal of marketing research : JMR 47 (2010) 1, pp. 157-172
Persistent link: https://www.econbiz.de/10003947453
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The value of social dynamics in online product ratings forums
Moe, Wendy W.; Trusov, Michael - In: Journal of marketing research : JMR 48 (2011) 3, pp. 444-456
Persistent link: https://www.econbiz.de/10009161372
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Using item response theory to measure extreme response style in marketing research : a global investigation
Jong, Martijn G. de; Steenkamp, Jan-Benedict E. M.; … - In: Journal of marketing research : JMR 45 (2008) 1, pp. 104-115
Persistent link: https://www.econbiz.de/10003696876
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Assessing three sources of misresponse to reversed likert items
Swain, Scott D.; Weathers, Danny; Niedrich, Ronald W. - In: Journal of marketing research : JMR 45 (2008) 1, pp. 116-131
Persistent link: https://www.econbiz.de/10003696881