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~isPartOf:"Journal of marketing research : JMR"
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Journal of marketing research : JMR
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of Consumer Research
10
Journal of consumer research : JCR ; an interdisciplinary journal
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
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Asian survey : a bimonthly review of contemporary Asian affairs
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Butterworths journal of international banking and financial law
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Journal of business ethics : JBE
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of consumer psychology : the official journal of the Society for Consumer Psychology
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OLC EcoSci
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ECONIS (ZBW)
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1
Retrieving Unobserved Consideration Sets from Household Panel Data
Chan, Elaine
;
Sengupta, Jaideep
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 63-75
Persistent link: https://www.econbiz.de/10008352945
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2
When choosing makes a good thing better : temporal variations in the valuation of hedonic consumption
Chan, Elaine
;
Mukhopadhyay, Anirban
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 497-507
Persistent link: https://www.econbiz.de/10003983850
Saved in:
3
Understanding impulsive eaters' choice behaviors: the motivational influences of regulatory focus
Sengupta, Jaideep
;
Zhou, Rongrong
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 297-308
Persistent link: https://www.econbiz.de/10003486943
Saved in:
4
Two Roads to Updating Brand Personality Impressions: Trait Versus Evaluative Inferencing
Johar, Gita Venkataramani
;
Sengupta, Jaideep
;
Aaker, …
- In:
Journal of marketing research : JMR
42
(
2005
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10006642899
Saved in:
5
Waiting for the Web: How Screen Color Affects Time Perception
Gorn, Gerald J.
;
Chattopadhyay, Amitava
;
Sengupta, Jaideep
- In:
Journal of marketing research : JMR
41
(
2004
)
2
,
pp. 215-225
Persistent link: https://www.econbiz.de/10006646961
Saved in:
6
Absence Makes the Mind Grow Sharper: Effects of Element Omission on Subsequent Recall
Sengupta, Jaideep
;
Gorn, Gerald J.
- In:
Journal of marketing research : JMR
39
(
2002
)
2
,
pp. 186-201
Persistent link: https://www.econbiz.de/10006654134
Saved in:
7
The Effects of Analyzing Reasons for Brand Preferences: Disruption or Reinforcement
Sengupta, Jaideep
;
Fitzsimons, Gavan J.
- In:
Journal of marketing research : JMR
37
(
2000
)
3
,
pp. 318-330
Persistent link: https://www.econbiz.de/10006661870
Saved in:
8
Understanding Impulsive Eaters' Choice Behaviors: The Motivational Influences of Regulatory Focus
Sengupta, Jaideep
;
Zhou, Rongrong
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 297-308
Persistent link: https://www.econbiz.de/10007719277
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