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Retrieving Unobserved Consideration Sets from Household Panel Data
Chan, Elaine; Sengupta, Jaideep - In: Journal of marketing research : JMR 47 (2010) 1, pp. 63-75
Persistent link: https://www.econbiz.de/10008352945
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When choosing makes a good thing better : temporal variations in the valuation of hedonic consumption
Chan, Elaine; Mukhopadhyay, Anirban - In: Journal of marketing research : JMR 47 (2010) 3, pp. 497-507
Persistent link: https://www.econbiz.de/10003983850
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Understanding impulsive eaters' choice behaviors: the motivational influences of regulatory focus
Sengupta, Jaideep; Zhou, Rongrong - In: Journal of marketing research : JMR 44 (2007) 2, pp. 297-308
Persistent link: https://www.econbiz.de/10003486943
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Two Roads to Updating Brand Personality Impressions: Trait Versus Evaluative Inferencing
Johar, Gita Venkataramani; Sengupta, Jaideep; Aaker, … - In: Journal of marketing research : JMR 42 (2005) 4, pp. 458-469
Persistent link: https://www.econbiz.de/10006642899
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Waiting for the Web: How Screen Color Affects Time Perception
Gorn, Gerald J.; Chattopadhyay, Amitava; Sengupta, Jaideep - In: Journal of marketing research : JMR 41 (2004) 2, pp. 215-225
Persistent link: https://www.econbiz.de/10006646961
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Absence Makes the Mind Grow Sharper: Effects of Element Omission on Subsequent Recall
Sengupta, Jaideep; Gorn, Gerald J. - In: Journal of marketing research : JMR 39 (2002) 2, pp. 186-201
Persistent link: https://www.econbiz.de/10006654134
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The Effects of Analyzing Reasons for Brand Preferences: Disruption or Reinforcement
Sengupta, Jaideep; Fitzsimons, Gavan J. - In: Journal of marketing research : JMR 37 (2000) 3, pp. 318-330
Persistent link: https://www.econbiz.de/10006661870
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Understanding Impulsive Eaters' Choice Behaviors: The Motivational Influences of Regulatory Focus
Sengupta, Jaideep; Zhou, Rongrong - In: Journal of marketing research : JMR 44 (2007) 2, pp. 297-308
Persistent link: https://www.econbiz.de/10007719277