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Eliashberg, Jehoshua - In: Journal of marketing research : JMR 25 (1988) 3, pp. 282-292

Persistent link: https://www.econbiz.de/10001054425

Hagtvedt, Henrik; Brasel, S. Adam - In: Journal of marketing research : JMR 53 (2016) 4, pp. 551-562

Persistent link: https://www.econbiz.de/10011537786

Hattula, Johannes D.; Herzog, Walter; Dahl, Darren W.; … - In: Journal of marketing research : JMR 52 (2015) 2, pp. 235-252

Persistent link: https://www.econbiz.de/10010526559

Shah, Denish; Kumar, V.; Zhao, Yi - In: Journal of marketing research : JMR 52 (2015) 2, pp. 147-165

Persistent link: https://www.econbiz.de/10010526579

Wang, Kitty; Goldfarb, Avi - In: Journal of marketing research : JMR 54 (2017) 5, pp. 706-719

Persistent link: https://www.econbiz.de/10011762821

Wadhwa, Monica; Shiv, Baba; Nowlis, Stephen M. - In: Journal of marketing research : JMR 45 (2008) 4, pp. 403-413

Persistent link: https://www.econbiz.de/10003756179

Nierop, Johannes Erjen Maurice van; Bronnenberg, Bart J.; … - In: Journal of marketing research : JMR 47 (2010) 1, pp. 63-74

Persistent link: https://www.econbiz.de/10003947439

Dhar, Ravi; Wertenbroch, Klaus - In: Journal of marketing research : JMR 49 (2012) 1, pp. 15-25

Persistent link: https://www.econbiz.de/10009507253

Goldsmith, Kelly; Amir, On - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1070-1077

Persistent link: https://www.econbiz.de/10008796553

Pocheptsova, Anastasiya; Labroo, Aparna A.; Dhar, Ravi - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1059-1069

Persistent link: https://www.econbiz.de/10008796557