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Analyst earning forecasts and advertising and R&D budgets : role of agency theoretic monitoring and bonding costs
Elsen, Millie; Pieters, Rik; Wedel, Michel - In: Journal of marketing research : JMR 53 (2016) 4, pp. 563-579
Persistent link: https://www.econbiz.de/10011537829
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Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts
Baumgartner, Hans; Weijters, Bert; Pieters, Rik - In: Journal of marketing research : JMR 55 (2018) 6, pp. 869-883
Persistent link: https://www.econbiz.de/10011971270
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Reducing social desirability bias through item randomized response : an application to measure underreported desires
Jong, Martijn G. de; Pieters, Rik; Fox, Jean-Paul - In: Journal of marketing research : JMR 47 (2010) 1, pp. 14-27
Persistent link: https://www.econbiz.de/10003947410
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Sales effects of attention to feature advertisements : a Bayesian mediation analysis
Zhang, Jie; Wedel, Michel; Pieters, Rik - In: Journal of marketing research : JMR 46 (2009) 5, pp. 669-681
Persistent link: https://www.econbiz.de/10003896359
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Raising the BAR : bias adjustment of recognition tests in advertising
Aribarg, Anocha; Pieters, Rik; Wedel, Michel - In: Journal of marketing research : JMR 47 (2010) 3, pp. 387-400
Persistent link: https://www.econbiz.de/10003983668
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When high-similarity copycats lose and moderate-similarity copycats gain : the impact of comparative evaluation
Horen, Femke van; Pieters, Rik - In: Journal of marketing research : JMR 49 (2012) 1, pp. 83-91
Persistent link: https://www.econbiz.de/10009507245
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Emotion-induced engagement in Internet video advertisements
Teixeira, Thales; Wedel, Michel; Pieters, Rik - In: Journal of marketing research : JMR 49 (2012) 2, pp. 144-159
Persistent link: https://www.econbiz.de/10009524212
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The role of market orientation in advertising spending during economic collapse : the case of Turkey in 2001
Özturan, Peren; Ozsomer, Aysegul; Pieters, Rik - In: Journal of marketing research : JMR 51 (2014) 2, pp. 139-152
Persistent link: https://www.econbiz.de/10010362221
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Copy alert : a method and metric to detect visual copycat brands
Satomura, Takuya; Wedel, Michel; Pieters, Rik - In: Journal of marketing research : JMR 51 (2014) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10010349048
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Visual Attention to Repeated Print Advertising: A Test of Scanpath Theory
Pieters, Rik; Rosbergen, Edward; Wedel, Michel - In: Journal of marketing research : JMR 36 (1999) 4, pp. 424-438
Persistent link: https://www.econbiz.de/10006664532