//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing research : JMR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Untangling the Effects of Purc...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
45
Werbung
45
Advertising effects
25
Werbewirkung
25
Consumer behaviour
18
Internet marketing
18
Konsumentenverhalten
18
Online-Marketing
18
advertising
18
Experiment
6
Theorie
6
Theory
6
Feldforschung
4
Field research
4
Distribution channel
3
E-commerce
3
Electronic Commerce
3
Fernsehwerbung
3
Internet
3
Marketing management
3
Marketingmanagement
3
Psychology of advertising
3
Search engine
3
Suchmaschine
3
Television advertising
3
Vertriebsweg
3
Werbepsychologie
3
field experiments
3
persuasion
3
Advertising regulation
2
Brand image
2
Cognition
2
Demand
2
Direct marketing
2
Direktmarketing
2
Fernsehen
2
Forecast
2
Kognition
2
Manipulation
2
Markenimage
2
more ...
less ...
Online availability
All
Undetermined
23
Type of publication
All
Article
47
Type of publication (narrower categories)
All
Article in journal
47
Aufsatz in Zeitschrift
47
Case study
1
Fallstudie
1
Language
All
English
47
Author
All
Danaher, Peter J.
3
Allen, Chris T.
2
Berger, Jonah
2
Heerde, Harald J. van
2
Pieters, Rik
2
Akpinar, Ezgi
1
Albers, Sönke
1
Anderson, Eric T.
1
Barasch, Alixandra
1
Bart, Yakov
1
Belch, George E.
1
Berman, Jonathan Z.
1
Bharadwaj, Sundar
1
Bijmolt, Tammo H. A.
1
Broekhuizen, Thijs L. J.
1
Brough, Aaron R.
1
Bucklin, Randolph E.
1
Burke, Marian C.
1
Cannella, Albert A. <Jr.>
1
Chakravarty, Anindita
1
Chen, Yuxin
1
Critcher, Clayton R.
1
Cutright, Keisha M.
1
Dagger, Tracey S.
1
Delre, Sebastiano A.
1
Deng, Yiting
1
Derdenger, Timothy P.
1
Diaz, Fernando
1
Dimoka, Angelika
1
Dinner, Isaac M.
1
Draganska, Michaela
1
Edell, Julie A.
1
Ekstrand-Abueg, Matthew
1
Elsen, Millie
1
Fang, Eric
1
Fitzsimons, Gráinne
1
Fornell, Claes
1
Gal, David
1
Gijsenberg, Maarten J.
1
Goldfarb, Avi
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
International journal of advertising : the review of marketing communications
210
Journal of advertising research
210
International journal of advertising : the quarterly review of marketing communications
186
Journal of business research : JBR
171
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
169
Journal of marketing communications
150
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
Journal of promotion management : JPM
85
Journal of historical research in marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
70
Marketing Science
68
European journal of operational research : EJOR
65
European journal of marketing : EJM
64
Journal of promotion management : innovations in planning and applied research
64
Journal of retailing and consumer services
62
Psychology & marketing
56
International journal of internet marketing and advertising : IJIMA
55
International journal of industrial organization
54
NBER working paper series
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
Journal of current issues and research in advertising
45
Journal of marketing
45
NBER Working Paper
45
Working paper / National Bureau of Economic Research, Inc.
41
Journal of business ethics : JOBE
36
Young consumers : insight and ideas for responsible marketers
36
CESifo working papers
35
MPRA Paper
35
Marketing letters : a journal of research in marketing
35
Journal of global marketing
33
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Marketing : ZFP ; journal of research and management
29
Economics letters
28
more ...
less ...
Source
All
ECONIS (ZBW)
47
Showing
1
-
10
of
47
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising
effectiveness : the moderating effect of firm strategy
McAlister, Leigh
;
Srinivasan, Raji
;
Jindal, Niket
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 207-224
Persistent link: https://www.econbiz.de/10011485280
Saved in:
2
Is top 10 better than top 9? : the role of expectations in consumer response to imprecise rank claims
Isaac, Mathew S.
;
Brough, Aaron R.
;
Grayson, Kent
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 338-353
Persistent link: https://www.econbiz.de/10011502922
Saved in:
3
Advertising
spillovers : evidence from online field experiments and implications for returns on
advertising
Sahni, Navdeep S.
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
Saved in:
4
The effects of shared consumption on product life cycles and
advertising
effectiveness : the case of the motion picture market
Delre, Sebastiano A.
;
Broekhuizen, Thijs L. J.
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 608-627
Persistent link: https://www.econbiz.de/10011537822
Saved in:
5
Analyst earning forecasts and
advertising
and R&D budgets : role of agency theoretic monitoring and bonding costs
Elsen, Millie
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 563-579
Persistent link: https://www.econbiz.de/10011537829
Saved in:
6
Riding the waves : revealing the impact of intrayear category demand cycles on
advertising
and pricing effectiveness
Gijsenberg, Maarten J.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 171-186
Persistent link: https://www.econbiz.de/10011697337
Saved in:
7
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
8
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
9
A new method to aid copy testing of paid search text advertisements
Rutz, Oliver J.
;
Sonnier, Garrett P.
;
Trusov, Michael
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 885-900
Persistent link: https://www.econbiz.de/10011784987
Saved in:
10
Demand for "healthy" products : false claims and FTC regulation
Rao, Anita
;
Wang, Emily
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 968-989
Persistent link: https://www.econbiz.de/10011785006
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->