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Journal of marketing research : JMR
Journal of business research : JBR
2,292
Journal of retailing and consumer services
1,968
International journal of consumer studies
769
International journal of hospitality management
750
Psychology & marketing
709
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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567
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478
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469
European Journal of Marketing
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Asia Pacific journal of marketing and logistics
417
Management science : journal of the Institute for Operations Research and the Management Sciences
415
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European journal of marketing : EJM
409
Journal of Consumer Marketing
397
The journal of product innovation management : an international publication of the Product Development & Management Association
396
Journal of travel and tourism marketing
377
Tourism management : research, policies, practice
372
Journal of marketing
360
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
350
Journal of marketing management : MM
350
Technological forecasting & social change : an international journal
342
Journal of the Academy of Marketing Science
337
Journal of retailing
328
Journal of international consumer marketing
326
Marketing letters : a journal of research in marketing
326
Cogent business & management
324
Journal of marketing communications
319
Industrial marketing management : the international journal for industrial and high-tech firms
317
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
313
Journal of fashion marketing and management
312
Journal of consumer behaviour : an international research review
302
International journal of retail & distribution management
301
The journal of consumer marketing
297
Journal of Product & Brand Management
294
The international review of retail, distribution and consumer research
294
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ECONIS (ZBW)
428
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428
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1
On brands and word of mouth
Lovett, Mitchell J.
;
Peres, Renana
;
Shachar, Ron
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 427-444
Persistent link: https://www.econbiz.de/10009786188
Saved in:
2
Copy alert : a method and metric to detect visual copycat brands
Satomura, Takuya
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010349048
Saved in:
3
Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.
;
Donthu, Naveen
;
Kumar, V.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
Saved in:
4
Private label imitation of a national
brand
: implications for consumer choice and law
Aribarg, Anocha
;
Arora, Neeraj
;
Henderson, Ty
;
Kim, Youngju
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 657-675
Persistent link: https://www.econbiz.de/10010471037
Saved in:
5
Positioning brands against large competitors to increase sales
Paharia, Neeru
;
Avery, Jill
;
Keinan, Anat
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 647-656
Persistent link: https://www.econbiz.de/10010471042
Saved in:
6
Egocentric improvement evaluations : change in the self as an anchor for
brand
improvement judgments
Dagogo-Jack, Sokiente W.
;
Forehand, Mark R.
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011971291
Saved in:
7
Multiformat digital products : how design attributes interact with usage situations to determine choice
Koukova, Nevena T.
;
Kannan, P. K.
;
Kirmani, Amna
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10009507238
Saved in:
8
What's in a
brand
name? : assessing the impact of rebranding in the hospitality industry
Tsai, Yi-Lin
;
Dev, Chekitan S.
;
Chintagunta, Pradeep K.
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 865-878
Persistent link: https://www.econbiz.de/10011421738
Saved in:
9
The effect of need for uniqueness on word of mouth
Cheema, Amar
;
Kaikati, Andrew M.
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 553-563
Persistent link: https://www.econbiz.de/10003983885
Saved in:
10
Neural profiling of brands : mapping
brand
image in consumers' brains with visual templates
Chan, Hang-Yee
;
Boksem, Maarten
;
Smidts, Ale
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011912738
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