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On brands and word of mouth
Lovett, Mitchell J.; Peres, Renana; Shachar, Ron - In: Journal of marketing research : JMR 50 (2013) 4, pp. 427-444
Persistent link: https://www.econbiz.de/10009786188
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Copy alert : a method and metric to detect visual copycat brands
Satomura, Takuya; Wedel, Michel; Pieters, Rik - In: Journal of marketing research : JMR 51 (2014) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10010349048
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Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.; Donthu, Naveen; Kumar, V. - In: Journal of marketing research : JMR 53 (2016) 2, pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
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Private label imitation of a national brand : implications for consumer choice and law
Aribarg, Anocha; Arora, Neeraj; Henderson, Ty; Kim, Youngju - In: Journal of marketing research : JMR 51 (2014) 6, pp. 657-675
Persistent link: https://www.econbiz.de/10010471037
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Positioning brands against large competitors to increase sales
Paharia, Neeru; Avery, Jill; Keinan, Anat - In: Journal of marketing research : JMR 51 (2014) 6, pp. 647-656
Persistent link: https://www.econbiz.de/10010471042
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Egocentric improvement evaluations : change in the self as an anchor for brand improvement judgments
Dagogo-Jack, Sokiente W.; Forehand, Mark R. - In: Journal of marketing research : JMR 55 (2018) 6, pp. 934-950
Persistent link: https://www.econbiz.de/10011971291
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Multiformat digital products : how design attributes interact with usage situations to determine choice
Koukova, Nevena T.; Kannan, P. K.; Kirmani, Amna - In: Journal of marketing research : JMR 49 (2012) 1, pp. 100-114
Persistent link: https://www.econbiz.de/10009507238
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What's in a brand name? : assessing the impact of rebranding in the hospitality industry
Tsai, Yi-Lin; Dev, Chekitan S.; Chintagunta, Pradeep K. - In: Journal of marketing research : JMR 52 (2015) 6, pp. 865-878
Persistent link: https://www.econbiz.de/10011421738
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The effect of need for uniqueness on word of mouth
Cheema, Amar; Kaikati, Andrew M. - In: Journal of marketing research : JMR 47 (2010) 3, pp. 553-563
Persistent link: https://www.econbiz.de/10003983885
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Neural profiling of brands : mapping brand image in consumers' brains with visual templates
Chan, Hang-Yee; Boksem, Maarten; Smidts, Ale - In: Journal of marketing research : JMR 55 (2018) 4, pp. 600-615
Persistent link: https://www.econbiz.de/10011912738