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Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.; Donthu, Naveen; Kumar, V. - In: Journal of marketing research : JMR 53 (2016) 2, pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
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Competititve advantage through engagement
Kumar, V.; Pansari, Anita - In: Journal of marketing research : JMR 53 (2016) 4, pp. 497-514
Persistent link: https://www.econbiz.de/10011537711
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Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew; Kumar, V. - In: Journal of marketing research : JMR 52 (2015) 2, pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
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Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish; Kumar, V.; Zhao, Yi - In: Journal of marketing research : JMR 52 (2015) 2, pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
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Influencing acquisition performance in high-technology industries : the role of innovation and relational overlap
Saboo, Alok R.; Sharma, Amalesh; Chakravarty, Anindita; … - In: Journal of marketing research : JMR 54 (2017) 2, pp. 219-238
Persistent link: https://www.econbiz.de/10011697348
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Why do salespeople quit? : an empirical examination of own and peer effects on salesperson turnover behavior
Sunder, Sarang; Kumar, V.; Goreczny, Ashley; Maurer, Todd - In: Journal of marketing research : JMR 54 (2017) 3, pp. 381-397
Persistent link: https://www.econbiz.de/10011697433
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Dynamically managing a profitable email marketing program
Zhang, Xi Alan; Kumar, V.; Cosguner, Koray - In: Journal of marketing research : JMR 54 (2017) 6, pp. 851-866
Persistent link: https://www.econbiz.de/10011784969
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Analyzing client profitability across diffusion segments for a continuous innovation
Sood, Ashish; Kumar, V. - In: Journal of marketing research : JMR 54 (2017) 6, pp. 932-951
Persistent link: https://www.econbiz.de/10011784995
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The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah; Kumar, V. - In: Journal of marketing research : JMR 55 (2018) 1, pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
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Are you back for good or still shopping around? : investigating customers’ repeat churn behavior
Kumar, V.; Leszkiewicz, Agata; Herbst, Angeliki - In: Journal of marketing research : JMR 55 (2018) 2, pp. 208-225
Persistent link: https://www.econbiz.de/10011844998