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Socially desirable response tendencies in survey research
Steenkamp, Jan-Benedict E. M.; Jong, Martijn G. de; … - In: Journal of marketing research : JMR 47 (2010) 2, pp. 199-214
Persistent link: https://www.econbiz.de/10003965457
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Measuring contagion in the diffusion of consumer packaged goods
Du, Rex Yuxing; Kamakura, Wagner A. - In: Journal of marketing research : JMR 48 (2011) 1, pp. 28-47
Persistent link: https://www.econbiz.de/10008858649
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Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts
Baumgartner, Hans; Weijters, Bert; Pieters, Rik - In: Journal of marketing research : JMR 55 (2018) 6, pp. 869-883
Persistent link: https://www.econbiz.de/10011971270
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An integrated model of discrete choice and response time
Otter, Thomas; Allenby, Greg M.; Zandt, Trish van - In: Journal of marketing research : JMR 45 (2008) 5, pp. 593-607
Persistent link: https://www.econbiz.de/10003770584
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Identifying responses styles : a latent-class bilinear multinominal logit model
Rosmalen, Joost van; Herk, Hester van; Groenen, Patrick … - In: Journal of marketing research : JMR 47 (2010) 1, pp. 157-172
Persistent link: https://www.econbiz.de/10003947453
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Misresponse to reversed and negated items in surveys : a review
Weijters, Bert; Baumgartner, Hans - In: Journal of marketing research : JMR 49 (2012) 5, pp. 737-747
Persistent link: https://www.econbiz.de/10009659272
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Answering the unasked question : response substitution in consumer surveys
Gal, David; Rucker, Derek D. - In: Journal of marketing research : JMR 48 (2011) 1, pp. 185-195
Persistent link: https://www.econbiz.de/10008858625
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Using item response theory to measure extreme response style in marketing research : a global investigation
Jong, Martijn G. de; Steenkamp, Jan-Benedict E. M.; … - In: Journal of marketing research : JMR 45 (2008) 1, pp. 104-115
Persistent link: https://www.econbiz.de/10003696876
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Assessing three sources of misresponse to reversed likert items
Swain, Scott D.; Weathers, Danny; Niedrich, Ronald W. - In: Journal of marketing research : JMR 45 (2008) 1, pp. 116-131
Persistent link: https://www.econbiz.de/10003696881
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Securities trading of concepts (STOC)
Dahan, Ely; Kim, Adlar J.; Lo, Andrew W.; Poggio, Tomaso; … - In: Journal of marketing research : JMR 48 (2011) 3, pp. 497-517
Persistent link: https://www.econbiz.de/10009161357