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The Market Valuation of Outsourcing New Product Development
Raassens, Néomie; Wuyts, Stefan; Geyskens, Inge - In: Journal of marketing research : JMR 49 (2012) 5, pp. 682-696
Persistent link: https://www.econbiz.de/10010031974
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Proliferating private-label portfolios : how introducing economy and premium private labels influences brand choice
Geyskens, Inge; Gielens, Katrijn; Gijsbrechts, Els - In: Journal of marketing research : JMR 47 (2010) 5, pp. 791-807
Persistent link: https://www.econbiz.de/10008665418
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What makes consumers willing to pay a price premium for national brands over private labels?
Steenkamp, Jan-Benedict E. M.; Heerde, Harald J. van; … - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1011-1024
Persistent link: https://www.econbiz.de/10008796596
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Vertical Marketing Systems for Complex Products: A Triadic Perspective
Wuyts, Stefan; Stremersch, Stefan; Van den Bulte, Christophe - In: Journal of marketing research : JMR 41 (2004) 4, pp. 479-487
Persistent link: https://www.econbiz.de/10006645673