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Consumer behaviour
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Journal of marketing research : JMR
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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European journal of marketing : EJM
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ECONIS (ZBW)
386
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1
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
2
The modern advertising agency selection contest : a case for stipends to new participants
Horsky, Dan
;
Horsky, Sharon
;
Zeithammer, Robert
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 773-789
Persistent link: https://www.econbiz.de/10011600619
Saved in:
3
Interorganizational relationships and bidding behavior in industrial online reverse auctions
Jap, Sandy D.
;
Haruvy, Ernan
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 550-561
Persistent link: https://www.econbiz.de/10003770572
Saved in:
4
Price competition and endogenous valuation in search advertising
Xu, Lizhen
;
Chen, Jianqing
;
Whinston, Andrew B.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 566-586
Persistent link: https://www.econbiz.de/10009161346
Saved in:
5
Surcharges plus unhealthy labels reduce
demand
for unhealthy menu items
Shah, Avni M.
;
Bettman, James R.
;
Ubel, Peter
;
Keller, …
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 773-789
Persistent link: https://www.econbiz.de/10010471010
Saved in:
6
Measuring consumer and competitive impact with elasticity decompositions
Steenburgh, Thomas J.
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 636-646
Persistent link: https://www.econbiz.de/10003569740
Saved in:
7
Healthy choice : the effect of simplified point-of-sale nutritional information on consumer food choice behavior
Nikolova, Hristina
;
Inman, J. Jeffrey
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 817-835
Persistent link: https://www.econbiz.de/10011421726
Saved in:
8
Anchoring in payment : evaluating a judgmental heuristic in field experimental settings
Jung, Minah H.
;
Perfecto, Hannah
;
Nelson, Leif D.
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 354-368
Persistent link: https://www.econbiz.de/10011502926
Saved in:
9
Feeling love and doing more for distant others : specific positive emotions differentially affect prosocial consumption
Cavanaugh, Lisa A.
;
Bettman, James R.
;
Luce, Mary Frances
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 657-673
Persistent link: https://www.econbiz.de/10011349865
Saved in:
10
How experience variety shapes postpurchase product evaluation
Etkin, Jordan
;
Sela, Aner
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10011450379
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