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Suspicious minds : exploring neural processes during exposure to deceptive advertising
Craig, Adam W.; Loureiro, Yuliya Komarova; Wood, Stacy; … - In: Journal of marketing research : JMR 49 (2012) 3, pp. 361-372
Persistent link: https://www.econbiz.de/10009563645
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On the method of evolutionary psychology and its applicability to consumer research
Saad, Gad - In: Journal of marketing research : JMR 54 (2017) 3, pp. 464-477
Persistent link: https://www.econbiz.de/10011697469
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Using single-neuron recording in marketing : opportunities, challenges, and an application to fear enhancement in communications
Cerf, Moran; Greenleaf, Eric A.; Meyvis, Tom; Morwitz, … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 530-545
Persistent link: https://www.econbiz.de/10011337503
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Predicting advertising success beyond traditional measures : new insights from neurophysiological methods and market response modeling
Venkatraman, Vinod; Dimoka, Angelika; Pavlou, Paul A.; … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 436-452
Persistent link: https://www.econbiz.de/10011337515
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Using EEG to predict consumers' future choices
Telpaz, Ariel; Webb, Ryan; Levy, Dino J. - In: Journal of marketing research : JMR 52 (2015) 4, pp. 511-529
Persistent link: https://www.econbiz.de/10011337506
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Brain responses to movie trailers predict individual preferences for movies and their population-wide commercial success
Boksem, Maarten A. S.; Smidts, Ale - In: Journal of marketing research : JMR 52 (2015) 4, pp. 482-492
Persistent link: https://www.econbiz.de/10011337509
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From "where" to "what" : distributed representations of brand associations in the human brain
Chen, Yu-Ping; Nelson, Leif D.; Hsu, Ming - In: Journal of marketing research : JMR 52 (2015) 4, pp. 453-466
Persistent link: https://www.econbiz.de/10011337513
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Consumer neuroscience : applications, challenges, and possible solutions
Plassmann, Hilke; Venkatraman, Vinod; Huettel, Scott A.; … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 427-435
Persistent link: https://www.econbiz.de/10011337517
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Neural profiling of brands : mapping brand image in consumers' brains with visual templates
Chan, Hang-Yee; Boksem, Maarten; Smidts, Ale - In: Journal of marketing research : JMR 55 (2018) 4, pp. 600-615
Persistent link: https://www.econbiz.de/10011912738
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Neural correlates of susceptibility to group opinions in online word-of-mouth recommendations
Cascio, Christopher N.; O'Donnell, Matthew Brook; … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 559-575
Persistent link: https://www.econbiz.de/10011337498