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Cashback is cash forward : delaying a discount to entice future spending
Vana, Prasad; Lambrecht, Anja; Bertini, Marco - In: Journal of marketing research : JMR 55 (2018) 6, pp. 852-868
Persistent link: https://www.econbiz.de/10011971269
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Can offline stores drive online sales?
Wang, Kitty; Goldfarb, Avi - In: Journal of marketing research : JMR 54 (2017) 5, pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
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Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong; Cryder, Cynthia - In: Journal of marketing research : JMR 55 (2018) 2, pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
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Patient- or physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc; Albers, Sönke - In: Journal of marketing research : JMR 47 (2010) 1, pp. 103-121
Persistent link: https://www.econbiz.de/10003947448
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The effect of sales promotions on the size and composition of the shopping basket : regulatory compatibility from framing and temporal restrictions
Ramanathan, Suresh; Dhar, Sanjay K. - In: Journal of marketing research : JMR 47 (2010) 3, pp. 542-552
Persistent link: https://www.econbiz.de/10003983881
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Consumer value-maximizing sweepstakes and contests
Kalra, Ajay; Shi, Mengze - In: Journal of marketing research : JMR 47 (2010) 2, pp. 287-300
Persistent link: https://www.econbiz.de/10003965472
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What drives immediate and ongoing word of mouth?
Berger, Jonah; Schwartz, Eric M. - In: Journal of marketing research : JMR 48 (2011) 5, pp. 869-880
Persistent link: https://www.econbiz.de/10009355023
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Can uncertainty improve promotions?
Goldsmith, Kelly; Amir, On - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1070-1077
Persistent link: https://www.econbiz.de/10008796553
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The temporal and spatial dimensions of price search : insights from matching household survey and purchase data
Gauri, Dinesh K.; Sudhir, K.; Talukdar, Debabrata - In: Journal of marketing research : JMR 45 (2008) 2, pp. 226-240
Persistent link: https://www.econbiz.de/10003713033
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Decomposition of the sales impact of promotion-induced stockpiling
Ailawadi, Kusum L.; Gedenk, Karen; Lutzky, Christian; … - In: Journal of marketing research : JMR 44 (2007) 3, pp. 450-467
Persistent link: https://www.econbiz.de/10003547859