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Consumer behaviour
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Journal of marketing research : JMR
Journal of business research : JBR
2,199
Journal of retailing and consumer services
1,950
International journal of hospitality management
831
International journal of consumer studies
776
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
712
Psychology & marketing
670
Journal of business ethics : JOBE
660
SpringerLink / Bücher
639
NBER working paper series
623
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
Working paper / National Bureau of Economic Research, Inc.
543
NBER Working Paper
480
Asia Pacific journal of marketing and logistics
405
Cogent business & management
397
The journal of product & brand management
396
Journal of fashion marketing and management
382
Leadership & organization development journal
376
Leadership
372
Tourism management : research, policies, practice
372
Technological forecasting & social change : an international journal
370
The journal of brand management : an international journal
358
European journal of marketing : EJM
357
Journal of travel and tourism marketing
349
Management science : journal of the Institute for Operations Research and the Management Sciences
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of international consumer marketing
326
International journal of contemporary hospitality management
317
Journal of marketing management : MM
311
KIET Industrial economic review
309
Journal of retailing
308
International journal of retail & distribution management
307
The international review of retail, distribution and consumer research
298
Journal of marketing communications
297
Marketing letters : a journal of research in marketing
296
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
294
Journal of marketing
288
Journal of consumer behaviour : an international research review
287
The journal of consumer marketing
285
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
275
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ECONIS (ZBW)
346
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1
Understanding governance decisions in a partially integrated channel : a contingent alignment framework
Kim, Stephen K.
;
McFarland, Richard G.
;
Kwon, Soongi
; …
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 603-616
Persistent link: https://www.econbiz.de/10009161338
Saved in:
2
The relationship between perceived and objective price-quality
Lichtenstein, Donald R.
- In:
Journal of marketing research : JMR
26
(
1989
)
4
,
pp. 429-443
Persistent link: https://www.econbiz.de/10001075765
Saved in:
3
Empirical evidence supporting the use of multiple choice models in analyzing a population
Gensch, Dennis H.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 197-207
Persistent link: https://www.econbiz.de/10001036286
Saved in:
4
Estimating willingness to pay from survey data : an alternative pre-test-market evaluation procedure
Cameron, Trudy Ann
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 389-395
Persistent link: https://www.econbiz.de/10001036430
Saved in:
5
The effects of a direct mail coupon on brand choice behavior
Bawa, Kapil
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 370-376
Persistent link: https://www.econbiz.de/10001036473
Saved in:
6
Agendas and consumer choice
Hauser, John R.
- In:
Journal of marketing research : JMR
23
(
1986
)
3
,
pp. 199-212
Persistent link: https://www.econbiz.de/10001011975
Saved in:
7
Expectations and norms in models of consumer satisfaction
Cadotte, Ernest R.
- In:
Journal of marketing research : JMR
24
(
1987
)
3
,
pp. 305-314
Persistent link: https://www.econbiz.de/10001029632
Saved in:
8
A least squares procedure for benefit segmentation with conjoint experiments
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 157-167
Persistent link: https://www.econbiz.de/10001051617
Saved in:
9
Completely unacceptable levels in conjoint analysis : a cautionary note
Green, Paul E.
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 293-300
Persistent link: https://www.econbiz.de/10001054424
Saved in:
10
New product preannouncing behavior : a market signaling study
Eliashberg, Jehoshua
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 282-292
Persistent link: https://www.econbiz.de/10001054425
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