//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing research : JMR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A study of the antecedents of...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
343
Konsumentenverhalten
343
Marktforschung
93
Market research
69
Markenartikel
68
Advertising effects
63
Werbewirkung
63
Werbung
62
Brand management
55
Markenführung
55
Advertising
45
Experiment
43
Präferenztheorie
37
Theorie
37
Theory
37
Theory of preferences
37
Brand image
35
Markenimage
35
Internet marketing
33
Online-Marketing
33
Emotion
28
Cognition
23
Kognition
23
Vereinigte Staaten
22
Perception
21
Wahrnehmung
21
Beziehungsmarketing
20
Brand
20
Relationship marketing
20
Personality psychology
19
Persönlichkeitspsychologie
19
Decision under uncertainty
18
Entscheidung unter Unsicherheit
18
USA
18
United States
18
advertising
18
Decision
17
Entscheidung
17
Sales promotion
17
Verkaufsförderung
17
more ...
less ...
Online availability
All
Undetermined
100
Type of publication
All
Article
476
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
414
Aufsatz in Zeitschrift
414
Case study
2
Fallstudie
2
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
414
Undetermined
63
Author
All
Dhar, Ravi
12
Pieters, Rik
8
Wedel, Michel
8
Dahl, Darren W.
7
Gijsbrechts, Els
7
Kumar, V.
7
Heerde, Harald J. van
6
Berger, Jonah
5
Danaher, Peter J.
5
Ehrenberg, A. S. C.
5
Fitzsimons, Gavan J.
5
Inman, J. Jeffrey
5
Krishna, Aradhna
5
LeBoeuf, Robyn A.
5
Zhao, Min
5
Amir, On
4
Aribarg, Anocha
4
Bettman, James R.
4
Cheema, Amar
4
Chen, Yuxin
4
Goldsmith, Kelly
4
Hamilton, Rebecca W.
4
Hung, Iris W.
4
Jong, Martijn G. de
4
Kamakura, Wagner A.
4
Levav, Jonathan
4
Luo, Lan
4
Nelson, Leif D.
4
Patrick, Vanessa M.
4
Sevilla, Julio
4
Simonson, Itamar
4
Steenkamp, Jan-Benedict E. M.
4
Thomas, Manoj
4
Tucker, Catherine
4
Wyer, Robert S.
4
Zauberman, Gal
4
Zhao, Yi
4
Aaker, David A.
3
Bijmolt, Tammo H. A.
3
Bradlow, Eric T.
3
more ...
less ...
Published in...
All
Journal of marketing research : JMR
Journal of business research : JBR
2,292
Journal of retailing and consumer services
2,000
International journal of consumer studies
779
International journal of hospitality management
767
Psychology & marketing
753
SpringerLink / Bücher
665
The journal of brand management : an international journal
661
Journal of consumer research : JCR ; an interdisciplinary bimonthly
612
NBER working paper series
600
Journal of advertising research
538
Working paper / National Bureau of Economic Research, Inc.
501
The journal of product & brand management
496
European journal of marketing : EJM
474
NBER Working Paper
445
Management science : journal of the Institute for Operations Research and the Management Sciences
436
Asia Pacific journal of marketing and logistics
422
Journal of marketing communications
406
Journal of marketing
394
Journal of marketing management : MM
389
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
381
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
375
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
365
Tourism management : research, policies, practice
353
Journal of travel and tourism marketing
348
Journal of international consumer marketing
344
Marketing letters : a journal of research in marketing
341
Journal of retailing
340
Journal of advertising : official publication of the American Academy of Advertising
335
International journal of advertising : the quarterly review of marketing communications
333
Journal of fashion marketing and management
317
Cogent business & management
315
Journal of the Academy of Marketing Science
314
International journal of retail & distribution management
310
International journal of advertising : the review of marketing communications
302
The journal of consumer marketing
300
Journal of consumer behaviour : an international research review
299
The international review of retail, distribution and consumer research
297
Journal of business ethics : JOBE
293
Marketing intelligence & planning
292
more ...
less ...
Source
All
ECONIS (ZBW)
477
Showing
1
-
10
of
477
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Internet versus television
advertising
: a
brand
-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
2
Is top 10 better than top 9? : the role of expectations in consumer response to imprecise rank claims
Isaac, Mathew S.
;
Brough, Aaron R.
;
Grayson, Kent
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 338-353
Persistent link: https://www.econbiz.de/10011502922
Saved in:
3
Advertising
spillovers : evidence from online field experiments and implications for returns on
advertising
Sahni, Navdeep S.
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
Saved in:
4
The effects of shared consumption on product life cycles and
advertising
effectiveness : the case of the motion picture market
Delre, Sebastiano A.
;
Broekhuizen, Thijs L. J.
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 608-627
Persistent link: https://www.econbiz.de/10011537822
Saved in:
5
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
6
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
7
In God's hands : how reminders of god dampen the effectiveness of fear appeals
Wu, Eugenia C.
;
Cutright, Keisha M.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 119-131
Persistent link: https://www.econbiz.de/10011819670
Saved in:
8
Choice set heterogeneity and the role of
advertising
: an analysis with micro and macro data
Draganska, Michaela
;
Klapper, Daniel
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 653-669
Persistent link: https://www.econbiz.de/10009272402
Saved in:
9
Diagnosing
brand
performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
10
Positioning brands against large competitors to increase sales
Paharia, Neeru
;
Avery, Jill
;
Keinan, Anat
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 647-656
Persistent link: https://www.econbiz.de/10010471042
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->