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TV channel search and commercial breaks
Yao, Song; Wang, Wenbo; Chen, Yuxin - In: Journal of marketing research : JMR 54 (2017) 5, pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
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TV viewing and advertising targeting
Deng, Yiting; Mela, Carl F. - In: Journal of marketing research : JMR 55 (2018) 1, pp. 99-118
Persistent link: https://www.econbiz.de/10011819665
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Internet versus television advertising : a brand-building comparison
Draganska, Michaela; Hartmann, Wesley R.; Stanglein, Gena - In: Journal of marketing research : JMR 51 (2014) 5, pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
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The influence of self-view on context effects : how display fixtures can affect product evaluations
Zhu, Rui Juliet; Meyers-Levy, Joan - In: Journal of marketing research : JMR 46 (2009) 1, pp. 37-45
Persistent link: https://www.econbiz.de/10003810242
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Tell me a good story and I may lend you money : the role of narratives in peer-to-peer lending decisions
Herzenstein, Michal; Sonenshein, Scott; Dholakia, Utpal M. - In: Journal of marketing research : JMR 48 (2011), pp. 138-149
Persistent link: https://www.econbiz.de/10009389955
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Consumer response to television commercials : the impact of involvement and background music on brand attitude formation
Park, C. Whan - In: Journal of marketing research : JMR 23 (1986) 1, pp. 11-24
Persistent link: https://www.econbiz.de/10001008597
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Associative positioning strategies through comparative advertising : attribute versus overall similarity approaches
Droge, Cornelia - In: Journal of marketing research : JMR 24 (1987) 4, pp. 377-388
Persistent link: https://www.econbiz.de/10001036431
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Recognition versus recall as measures of television commercial forgetting
Singh, Surendra N.; Rothschild, Michael; Churchill, … - In: Journal of marketing research : JMR 25 (1988) 1, pp. 72-80
Persistent link: https://www.econbiz.de/10001044058
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Two-sided versus one-sided appeals : a cognitive perspective on argumentation, source derogation, and the effect of disconforming trial on belief change
Kamins, Michael A. - In: Journal of marketing research : JMR 24 (1987) 1, pp. 29-39
Persistent link: https://www.econbiz.de/10001020982
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Print ad recognition readership scores : an information processing perspective
Finn, Adam - In: Journal of marketing research : JMR 25 (1988) 2, pp. 168-177
Persistent link: https://www.econbiz.de/10001051616