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Anticipation of future variety reduces satiation from current experiences
Sevilla, Julio; Zhang, Jiao; Kahn, Barbara E. - In: Journal of marketing research : JMR 53 (2016) 6, pp. 954-968
Persistent link: https://www.econbiz.de/10011648416
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Self-Signaling and the costs and benefits of temptation in consumer choice
Dhar, Ravi; Wertenbroch, Klaus - In: Journal of marketing research : JMR 49 (2012) 1, pp. 15-25
Persistent link: https://www.econbiz.de/10009507253
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On the method of evolutionary psychology and its applicability to consumer research
Saad, Gad - In: Journal of marketing research : JMR 54 (2017) 3, pp. 464-477
Persistent link: https://www.econbiz.de/10011697469
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Choice set heterogeneity and the role of advertising : an analysis with micro and macro data
Draganska, Michaela; Klapper, Daniel - In: Journal of marketing research : JMR 48 (2011) 4, pp. 653-669
Persistent link: https://www.econbiz.de/10009272402
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When budgeting backfires : how self-imposed price restraints can increase spending
Larson, Jeffrey S.; Hamilton, Ryan - In: Journal of marketing research : JMR 49 (2012) 2, pp. 218-230
Persistent link: https://www.econbiz.de/10009524190
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Expense neglect in forecasting personal finances
Berman, Jonathan Z.; Tran, An T. K.; Lynch, John G.; … - In: Journal of marketing research : JMR 53 (2016) 4, pp. 535-550
Persistent link: https://www.econbiz.de/10011537778
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The effect of stress on consumer saving and spending
Durante, Kristina M.; Laran, Juliano - In: Journal of marketing research : JMR 53 (2016) 5, pp. 814-828
Persistent link: https://www.econbiz.de/10011600586
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The completeness heuristic : product shape completeness influences size perceptions, preference, and consumption
Sevilla, Julio; Kahn, Barbara E. - In: Journal of marketing research : JMR 51 (2014) 1, pp. 57-68
Persistent link: https://www.econbiz.de/10010349038
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The Abercrombie & Fitch effect : the impact of physical dominance on male customers’ status-signaling consumption
Otterbring, Tobias; Ringler, Christine; Sirianni, Nancy J. - In: Journal of marketing research : JMR 55 (2018) 1, pp. 69-79
Persistent link: https://www.econbiz.de/10011819656
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The effect of customer satisfaction on consumer spending growth
Fornell, Claes; Rust, Roland T.; Dekimpe, Marnik G. - In: Journal of marketing research : JMR 47 (2010) 1, pp. 28-35
Persistent link: https://www.econbiz.de/10003947425