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How language shapes word of mouth's impact
Packard, Grant; Berger, Jonah - In: Journal of marketing research : JMR 54 (2017) 4, pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
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Cross-modal communication : sound frequency influences consumer responses to color lightness
Hagtvedt, Henrik; Brasel, S. Adam - In: Journal of marketing research : JMR 53 (2016) 4, pp. 551-562
Persistent link: https://www.econbiz.de/10011537786
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Merely being with you increases my attention to luxury products : using EEG to understand consumers' emotional experience with luxury branded products
Pozharliev, Rumen; Verbeke, Willem J. M. I.; Strien, … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 546-558
Persistent link: https://www.econbiz.de/10011337501
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Pressed for time? : goal conflict shapes how time is perceived, spent, and valued
Etkin, Jordan; Evangelidis, Ioannis; Aaker, Jennifer - In: Journal of marketing research : JMR 52 (2015) 3, pp. 394-406
Persistent link: https://www.econbiz.de/10011292875
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Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.; Haws, Kelly L. - In: Journal of marketing research : JMR 54 (2017) 2, pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
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(I’m) happy to help (you) : the impact of personal pronoun use in customer-firm interactions
Packard, Grant; Moore, Sarah G.; McFerran, Brent - In: Journal of marketing research : JMR 55 (2018) 4, pp. 541-555
Persistent link: https://www.econbiz.de/10011912731
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The influence of consumers' lay theories on approach/avoidance motivation
Jain, Shailendra Pratap; Mathur, Pragya; Maheswaran, … - In: Journal of marketing research : JMR 46 (2009) 1, pp. 56-65
Persistent link: https://www.econbiz.de/10003810252
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The importance of a general measure of brand engagement on market behavior : development and validation of a scale
Sprott, David; Czellar, Sandor; Spangenberg, Eric - In: Journal of marketing research : JMR 46 (2009) 1, pp. 92-104
Persistent link: https://www.econbiz.de/10003810263
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The dishonesty of honest people : a theory of self-concept maintenance
Mažar, Nina; Amir, On; Ariely, Dan - In: Journal of marketing research : JMR 45 (2008) 6, pp. 633-644
Persistent link: https://www.econbiz.de/10003793624
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Interrupted consumption : disrupting adaptation to hedonic experiences
Nelson, Leif D.; Meyvis, Tom - In: Journal of marketing research : JMR 45 (2008) 6, pp. 654-664
Persistent link: https://www.econbiz.de/10003793627