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Rejecting responsibility : low physical involvement in obtaining food promotes unhealthy eating
Hagen, Linda; Krishna, Aradhna; McFerran, Brent - In: Journal of marketing research : JMR 54 (2017) 4, pp. 589-604
Persistent link: https://www.econbiz.de/10011743698
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Turning off the lights : consumers' environmental efforts depend on visible efforts of firms
Wang, Wenbo; Krishna, Aradhna; McFerran, Brent - In: Journal of marketing research : JMR 54 (2017) 3, pp. 478-494
Persistent link: https://www.econbiz.de/10011697473
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This logo moves me : dynamic imagery from static images
Cian, Luca; Krishna, Aradhna; Elder, Ryan S. - In: Journal of marketing research : JMR 51 (2014) 2, pp. 184-197
Persistent link: https://www.econbiz.de/10010362218
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When Wal-Mart enters : how incumbent retailers react and how this affects their sales outcomes
Ailawadi, Kusum L.; Zhang, Jie; Krishna, Aradhna; … - In: Journal of marketing research : JMR 47 (2010) 4, pp. 577-593
Persistent link: https://www.econbiz.de/10009234934
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Brand-level effects of stockkeeping unit reductions
Zhang, Jie; Krishna, Aradhna - In: Journal of marketing research : JMR 44 (2007) 4, pp. 545-559
Persistent link: https://www.econbiz.de/10003569714
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Do We Care What Others Get? A Behaviorist Approach to Targeted Promotions
Feinberg, Fred M.; Krishna, Aradhna; Zhang, Z.John - In: Journal of marketing research : JMR 39 (2002) 3, pp. 277-291
Persistent link: https://www.econbiz.de/10006653474
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Vital Dimensions in Volume Perception: Can the Eye Fool the Stomach
Raghubir, Priya; Krishna, Aradhna - In: Journal of marketing research : JMR 36 (1999) 3, pp. 313-326
Persistent link: https://www.econbiz.de/10006665771
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The Effect of Deal Knowledge on Consumer Purchase Behavior
Krishna, Aradhna - In: Journal of marketing research : JMR 31 (1994) 1, pp. 76-91
Persistent link: https://www.econbiz.de/10006687067
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Brand-Level Effects of Stockkeeping Unit Reductions
Zhang, Jie; Krishna, Aradhna - In: Journal of marketing research : JMR 44 (2007) 4, pp. 545-559
Persistent link: https://www.econbiz.de/10007860742
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Computer interfaces and the "direct-touch" effect : can iPads increase the choice of hedonic food?
Shen, Hao; Zhang, Meng; Krishna, Aradhna - In: Journal of marketing research : JMR 53 (2016) 5, pp. 745-758
Persistent link: https://www.econbiz.de/10011650387