//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing research : JMR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Standardization and the E ffec...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
63
Werbewirkung
63
Consumer behaviour
46
Konsumentenverhalten
46
Internet marketing
44
Online-Marketing
44
Advertising
27
Werbung
27
advertising
15
Social Web
12
Social web
12
Brand management
9
Feldforschung
9
Field research
9
Markenführung
9
E-commerce
8
Electronic Commerce
8
Market research
8
Marktforschung
8
Search engine
8
Suchmaschine
8
Experiment
7
Online retailing
7
Online-Handel
7
Bayes-Statistik
6
Bayesian inference
6
Brand image
6
Distribution channel
6
Emotion
6
Markenimage
6
Vertriebsweg
6
Viral marketing
6
Virales Marketing
6
Internet
5
Sales promotion
5
Verkaufsförderung
5
field experiments
5
online advertising
5
social media
5
Marketing management
4
more ...
less ...
Online availability
All
Undetermined
31
Type of publication
All
Article
85
Type of publication (narrower categories)
All
Article in journal
85
Aufsatz in Zeitschrift
85
Case study
1
Fallstudie
1
Language
All
English
85
Author
All
Bucklin, Randolph E.
3
Danaher, Peter J.
3
Goldfarb, Avi
3
Heerde, Harald J. van
3
Pieters, Rik
3
Rutz, Oliver J.
3
Tucker, Catherine
3
Wedel, Michel
3
Aribarg, Anocha
2
Bijmolt, Tammo H. A.
2
Bruce, Norris I.
2
Dekimpe, Marnik G.
2
Draganska, Michaela
2
Edelman, Benjamin
2
Gijsenberg, Maarten J.
2
Luo, Lan
2
Mela, Carl F.
2
Rucker, Derek D.
2
Sonnier, Garrett P.
2
Steenkamp, Jan-Benedict E. M.
2
Stephen, Andrew T.
2
Wu, Eugenia C.
2
Agarwal, Ashish
1
Akpinar, Ezgi
1
Albers, Sönke
1
Amaldoss, Wilfred
1
Anderson, Eric T.
1
Ariely, Dan
1
Arora, Neeraj
1
Artz, Martin
1
Ascarza, Eva
1
Bart, Yakov
1
Baylis, Kathy
1
Berger, Jonah
1
Bhargave, Rajesh
1
Bonfrer, Andre
1
Brandi, Wesley
1
Briesch, Richard A.
1
Broekhuizen, Thijs L. J.
1
Bronnenberg, Bart J.
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
Journal of business research : JBR
490
Journal of advertising research
327
Journal of advertising : official publication of the American Academy of Advertising
250
Journal of marketing communications
245
Journal of retailing and consumer services
245
International journal of advertising : the quarterly review of marketing communications
242
International journal of advertising : the review of marketing communications
239
MPRA Paper
221
International journal of internet marketing and advertising : IJIMA
214
SpringerLink / Bücher
211
Economics Papers from University Paris Dauphine
172
Psychology & marketing
162
Journal of promotion management : JPM
149
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
147
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
135
CESifo Working Paper
131
International journal of hospitality management
122
Journal of promotion management : innovations in planning and applied research
119
Working papers / Rimisp Centro Latinoamericano para el Desarrollo Rural
119
Management science : journal of the Institute for Operations Research and the Management Sciences
116
CESifo working papers
112
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
107
Technological forecasting & social change : an international journal
105
Springer eBook Collection
101
Tourism management : research, policies, practice
99
European journal of marketing : EJM
98
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
97
NBER working paper series
95
Information systems research : ISR
92
International journal of electronic marketing and retailing : IJEMR
90
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
87
The journal of product & brand management
87
Cogent business & management
84
Marketing letters : a journal of research in marketing
83
Journal of internet commerce
81
Industrial marketing management : the international journal for industrial and high-tech firms
77
Journal of marketing
76
Journal of marketing management : MM
70
Electronic commerce research
69
more ...
less ...
Source
All
ECONIS (ZBW)
85
Showing
1
-
10
of
85
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising spillovers : evidence from online field experiments and implications for returns on advertising
Sahni, Navdeep S.
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
Saved in:
2
Emotion-induced engagement in Internet video advertisements
Teixeira, Thales
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10009524212
Saved in:
3
Decomposing the impact of advertising : augmenting sales with online search data
Hu, Ye
;
Du, Rex Yuxing
;
Damangir, Sina
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 300-319
Persistent link: https://www.econbiz.de/10010380958
Saved in:
4
Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 270-285
Persistent link: https://www.econbiz.de/10010380962
Saved in:
5
When does retargeting work? : information specificity in online advertising
Lambrecht, Anja
;
Tucker, Catherine
- In:
Journal of marketing research : JMR
50
(
2013
)
5
,
pp. 561-576
Persistent link: https://www.econbiz.de/10010195995
Saved in:
6
Comparing the relative effectiveness of advertising channels : a case study of a multimedia blitz campaign
Danaher, Peter J.
;
Dagger, Tracey S.
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 517-534
Persistent link: https://www.econbiz.de/10009786153
Saved in:
7
Attributing conversions in a multichannel online marketing environment : an empirical model and a field experiment
Li, Hongshuang
;
Kannan, P. K.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10010349040
Saved in:
8
Consumer click behavior at a search engine : the role of keyword popularity
Jerath, Kinshuk
;
Ma, Liye
;
Park, Young-hoon
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 480-486
Persistent link: https://www.econbiz.de/10010399704
Saved in:
9
Information asymmetry and hybrid advertising
Liu, De
;
Viswanathan, Siva
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 609-624
Persistent link: https://www.econbiz.de/10010489700
Saved in:
10
Internet versus television advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->