Narrow search
Showing 1 - 10 of 85
Cover Image
Advertising spillovers : evidence from online field experiments and implications for returns on advertising
Sahni, Navdeep S. - In: Journal of marketing research : JMR 53 (2016) 4, pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
Cover Image
Emotion-induced engagement in Internet video advertisements
Teixeira, Thales; Wedel, Michel; Pieters, Rik - In: Journal of marketing research : JMR 49 (2012) 2, pp. 144-159
Persistent link: https://www.econbiz.de/10009524212
Cover Image
Decomposing the impact of advertising : augmenting sales with online search data
Hu, Ye; Du, Rex Yuxing; Damangir, Sina - In: Journal of marketing research : JMR 51 (2014) 3, pp. 300-319
Persistent link: https://www.econbiz.de/10010380958
Cover Image
Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions
Bart, Yakov; Stephen, Andrew T.; Sárváry, Miklós - In: Journal of marketing research : JMR 51 (2014) 3, pp. 270-285
Persistent link: https://www.econbiz.de/10010380962
Cover Image
When does retargeting work? : information specificity in online advertising
Lambrecht, Anja; Tucker, Catherine - In: Journal of marketing research : JMR 50 (2013) 5, pp. 561-576
Persistent link: https://www.econbiz.de/10010195995
Cover Image
Comparing the relative effectiveness of advertising channels : a case study of a multimedia blitz campaign
Danaher, Peter J.; Dagger, Tracey S. - In: Journal of marketing research : JMR 50 (2013) 4, pp. 517-534
Persistent link: https://www.econbiz.de/10009786153
Cover Image
Attributing conversions in a multichannel online marketing environment : an empirical model and a field experiment
Li, Hongshuang; Kannan, P. K. - In: Journal of marketing research : JMR 51 (2014) 1, pp. 40-56
Persistent link: https://www.econbiz.de/10010349040
Cover Image
Consumer click behavior at a search engine : the role of keyword popularity
Jerath, Kinshuk; Ma, Liye; Park, Young-hoon - In: Journal of marketing research : JMR 51 (2014) 4, pp. 480-486
Persistent link: https://www.econbiz.de/10010399704
Cover Image
Information asymmetry and hybrid advertising
Liu, De; Viswanathan, Siva - In: Journal of marketing research : JMR 51 (2014) 5, pp. 609-624
Persistent link: https://www.econbiz.de/10010489700
Cover Image
Internet versus television advertising : a brand-building comparison
Draganska, Michaela; Hartmann, Wesley R.; Stanglein, Gena - In: Journal of marketing research : JMR 51 (2014) 5, pp. 578-590
Persistent link: https://www.econbiz.de/10010489705