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Advertising effects
63
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Consumer behaviour
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53
Advertising
45
Internet marketing
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Pieters, Rik
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Journal of marketing research : JMR
Journal of business research : JBR
794
Journal of advertising research
479
Journal of retailing and consumer services
385
SpringerLink / Bücher
323
Journal of advertising : official publication of the American Academy of Advertising
316
International journal of advertising : the quarterly review of marketing communications
310
Journal of marketing communications
306
International journal of advertising : the review of marketing communications
291
Technological forecasting & social change : an international journal
264
International journal of internet marketing and advertising : IJIMA
253
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
241
Psychology & marketing
229
Management science : journal of the Institute for Operations Research and the Management Sciences
207
Journal of advertising
199
Information systems research : ISR
195
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
191
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
191
Journal of promotion management : JPM
183
Tourism management : research, policies, practice
167
Journal of marketing
158
International journal of hospitality management
157
European Journal of Marketing
154
Springer eBook Collection
149
Journal of Consumer Marketing
145
Journal of management information systems : JMIS
144
Journal of promotion management : innovations in planning and applied research
144
European journal of marketing : EJM
142
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
140
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
139
Business horizons
129
NBER working paper series
126
Industrial marketing management : the international journal for industrial and high-tech firms
123
Journal of marketing management : MM
123
Electronic commerce research
119
Journal of internet commerce
117
International journal of electronic marketing and retailing : IJEMR
116
The journal of product & brand management
111
Journal of travel and tourism marketing
107
International journal of business information systems : IJBIS
103
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ECONIS (ZBW)
139
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1
Advertising
spillovers : evidence from online field experiments and implications for returns on
advertising
Sahni, Navdeep S.
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
Saved in:
2
Social networks, personalized
advertising
, and privacy controls
Tucker, Catherine
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 546-562
Persistent link: https://www.econbiz.de/10010489715
Saved in:
3
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
4
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
5
Which products are best suited to mobile
advertising
? : a field study of mobile display
advertising
effects on consumer attitudes and intentions
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 270-285
Persistent link: https://www.econbiz.de/10010380962
Saved in:
6
Comparing the relative effectiveness of
advertising
channels : a case study of a multimedia blitz campaign
Danaher, Peter J.
;
Dagger, Tracey S.
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 517-534
Persistent link: https://www.econbiz.de/10009786153
Saved in:
7
Information asymmetry and hybrid
advertising
Liu, De
;
Viswanathan, Siva
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 609-624
Persistent link: https://www.econbiz.de/10010489700
Saved in:
8
Driving online and offline sales : the cross-channel effects of traditional, online display, and paid search
advertising
Dinner, Isaac M.
;
Heerde, Harald J. van
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 527-545
Persistent link: https://www.econbiz.de/10010489719
Saved in:
9
Direct and indirect effects of buyers and sellers on search
advertising
revenues in business-to-business electronic platforms
Fang, Eric
;
Li, Xiaoling
;
Huang, Minxue
;
Palmatier, …
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 407-422
Persistent link: https://www.econbiz.de/10011292872
Saved in:
10
Effects of Internet display
advertising
in the purchase funnel : model-based insights from a randomized field experiment
Hoban, Paul R.
;
Bucklin, Randolph E.
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 375-393
Persistent link: https://www.econbiz.de/10011292880
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