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How do differing community engagement strategies affect consumer responses to a retailer?
Briggs, Elten; Yang, Zhiyong; Harmon-Kizer, Tracy R.; … - In: Journal of marketing theory and practice 24 (2016) 1, pp. 109-127
Persistent link: https://www.econbiz.de/10011450462
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Prosocial effects in youth from involvement in an experiential, cause-related marketing event
Arnold, Todd J.; Landry, Timothy D.; Wood, Charles M. - In: Journal of marketing theory and practice 18 (2010) 1, pp. 41-52
Persistent link: https://www.econbiz.de/10003947368
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The development of core retailer community functions
Arnold, Todd J.; Briggs, Elten; Landry, Timothy D.; … - In: Journal of marketing theory and practice 21 (2013) 3, pp. 243-255
Persistent link: https://www.econbiz.de/10009787450
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Retail online assurances : typology development and empirical analysis
Arnold, Todd J.; Landry, Timothy D.; Reynolds, J. Kenneth - In: Journal of marketing theory and practice 15 (2007) 4, pp. 299-313
Persistent link: https://www.econbiz.de/10003745483
Cover Image
The development of core retailer community functions
Arnold, Todd J.; Briggs, Elten; Landry, Timothy D.; … - In: Journal of marketing theory and practice 21 (2013) 3, pp. 243-255
Persistent link: https://www.econbiz.de/10010184654
Cover Image
Retail online assurances : typology development and empirical analysis
Arnold, Todd J.; Landry, Timothy D.; Reynolds, J. Kenneth - In: Journal of marketing theory and practice 15 (2007) 4, pp. 299-313
Persistent link: https://www.econbiz.de/10009884891
Cover Image
Prosocial effects in youth from involvement in an experiential, cause-related marketing event
Arnold, Todd J.; Landry, Timothy D.; Wood, Charles M. - In: Journal of marketing theory and practice 18 (2010) 1, pp. 41-52
Persistent link: https://www.econbiz.de/10009884939