//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : JPM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Internet-Werbung : von der str...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
82
Werbung
82
Consumer behaviour
64
Konsumentenverhalten
64
Advertising effects
62
Werbewirkung
62
Internet marketing
55
Online-Marketing
55
Brand management
25
Markenführung
25
Social Web
24
Social web
24
advertising
20
Brand image
19
Markenimage
19
Public relations
11
Öffentlichkeitsarbeit
11
Marketing management
10
Marketingmanagement
10
Cultural identity
9
Kulturelle Identität
9
Sales promotion
9
Verkaufsförderung
9
Brand
8
Celebrity endorsement
8
Celebrity-Werbung
8
Markenartikel
8
USA
8
United States
8
social media
8
Online retailing
7
Online-Handel
7
Product Placement
6
Product placement
6
Beziehungsmarketing
5
Credibility
5
Facebook
5
Fernsehwerbung
5
Glaubwürdigkeit
5
Green marketing
5
more ...
less ...
Online availability
All
Undetermined
66
Type of publication
All
Article
126
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
127
Aufsatz in Zeitschrift
127
Case study
3
Fallstudie
3
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
128
Author
All
Arora, Anshu
3
Loureiro, Sandra Maria Correia
3
Muralidharan, Sidharth
3
Arli, Denni
2
Arora, Amit
2
Dodoo, Naa Amponsah
2
Kim, Eunice
2
Kim, Hyuksoo
2
Kim, Sojung
2
Lee, Sang Yeal
2
McMillan, Sally J.
2
Melnik, Mikhail I.
2
Morimoto, Mariko
2
Papasolomou, Ioanna
2
Park, Jae Hee
2
Park, Jin Seong
2
Park, Sejin
2
Phau, Ian
2
Richardson, Paul
2
Tompkins, Dan
2
Abratt, Russell
1
Agheshlouei, Hamed
1
Ahern, Lee
1
Ahn, Euijin
1
Ahn, Hoyoung
1
Ahn, Jungsun
1
Alhabash, Saleem
1
Amyx, Douglas Alan
1
An, Soontae
1
Angelini, Antonella
1
Arroyo-Cañada, Francisco-Javier
1
Atkinson, Lucy Jane
1
Atli Geir Hallgrímsson
1
Attaran, Sharmin
1
Avery, Elizabeth Johnson
1
Baack, Daniel W.
1
Baack, Donald
1
Bedingfield, Sid
1
Beerli-Palacio, Asunción
1
Belch, George E.
1
more ...
less ...
Published in...
All
Journal of promotion management : JPM
SpringerLink / Bücher
1,512
Journal of business research : JBR
503
Journal of advertising research
365
Springer eBook Collection
364
Gabler Edition Wissenschaft
341
Springer eBook Collection / Business and Economics
335
Online Information Review
328
Journal of retailing and consumer services
267
Research
258
International journal of advertising : the review of marketing communications
253
Journal of marketing communications
238
International journal of internet marketing and advertising : IJIMA
237
International journal of advertising : the quarterly review of marketing communications
236
Telecommunications policy : the international journal of digital economy, data sciences and new media
236
Europäische Hochschulschriften / 5
227
Journal of advertising : official publication of the American Academy of Advertising
214
Journal of Consumer Marketing
198
European Journal of Marketing
195
Journal of advertising
189
Lehrbuch
189
Management science : journal of the Institute for Operations Research and the Management Sciences
169
NBER working paper series
165
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
163
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
157
Technological forecasting & social change : an international journal
141
Strategic Direction
137
Working paper / National Bureau of Economic Research, Inc.
137
NBER Working Paper
133
Aslib Proceedings
131
Information economics and policy : IEP
128
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
126
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
125
Information systems research : ISR
122
Journal of marketing
120
MPRA Paper
120
CESifo working papers
119
International journal of hospitality management
113
Marketing Intelligence & Planning
113
Psychology & marketing
112
more ...
less ...
Source
All
ECONIS (ZBW)
127
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
128
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Toward a model to enhance synergy of out-of-home
advertising
media integration strategies
Roux, Amarentia Thérèse
;
Van der Waldt, De la Rey
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 386-402
Persistent link: https://www.econbiz.de/10011532981
Saved in:
2
Magazine
advertising
: factors influencing the effectiveness of celebrity
advertising
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
Saved in:
3
Identity distancing and targeted advertisements : the black sheep effect
Harmon-Kizer, Tracy R.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 321-348
Persistent link: https://www.econbiz.de/10011532969
Saved in:
4
Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin
;
Notarantonio, Elaine M.
;
Quigley, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
Saved in:
5
Hispanic-Americans, mobile
advertising
and mobile services
Korgaonkar, Pradeep
;
Petrescu, Maria
;
Karson, Eric
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 107-125
Persistent link: https://www.econbiz.de/10011304627
Saved in:
6
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
7
Have "millennials" embraced digital
advertising
as they have embraced digital media?
Tanyel, Faruk
;
Stuart, Elnora W.
;
Griffin, Jan
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 652-673
Persistent link: https://www.econbiz.de/10010233242
Saved in:
8
Consumers' responses to implicit and explicit gay-themed
advertising
in gay vs. mainstream media
Um, Nam-Nyun
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 461-477
Persistent link: https://www.econbiz.de/10011533000
Saved in:
9
Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
Saved in:
10
Product placement versus conventional
advertising
: the impact on brand choice of integrating promotional stimuli into movies
Redondo, Ignacio
;
Bernal, Jorge
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 773-791
Persistent link: https://www.econbiz.de/10011632059
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->