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An investigation of the success of targeting newspapers and efficiency of advertising in Ireland
Winchester, Maxwell; Lees, Gavin - In: Journal of promotion management : JPM 22 (2016) 5, pp. 620-636
Persistent link: https://www.econbiz.de/10011631924
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Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009
Lee, Jaejin; Rim, Hyejoon - In: Journal of promotion management : JPM 24 (2018) 4, pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
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Wisdom appeals in UK financial services advertising
Czarnecka, Barbara; Evans, Jeff - In: Journal of promotion management : JPM 19 (2013) 4, pp. 418-434
Persistent link: https://www.econbiz.de/10010198658
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Magazine advertising : factors influencing the effectiveness of celebrity advertising
Martín-Santana, Josefa D.; Beerli-Palacio, Asunción - In: Journal of promotion management : JPM 19 (2013) 2, pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
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Synergies of promotional products and print advertising in building brand equity for a new brand
McCarthy, Michael S.; Fram, Eugene H. - In: Journal of promotion management : JPM 14 (2008) 1/2, pp. 3-15
Persistent link: https://www.econbiz.de/10003810638
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Rational versus emotional appeals in newspaper advertising : copy, art, and layout differences
Leonidou, Leonidas C.; Leonidou, Constantinos N. - In: Journal of promotion management : JPM 15 (2009) 4, pp. 522-546
Persistent link: https://www.econbiz.de/10003928844
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Ethical responses to public allegations of skin tone manipulation in print advertising : consumer indifference or consumer concern?
Watson, Stevie; Dejong, Penelope F. - In: Journal of promotion management : JPM 17 (2011) 4, pp. 396-406
Persistent link: https://www.econbiz.de/10009422514
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Attitudes toward use of advertising and various media practices by physicians
Freeman, Gordon L.; Moser, H. R. - In: Journal of promotion management : JPM 15 (2009) 3, pp. 400-417
Persistent link: https://www.econbiz.de/10003903773
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Text message copy in print ads : a shrewd communicative strategy?
Sierra, Jeremy J.; Heiser, Robert S.; Torres, Ivonne M. - In: Journal of promotion management : JPM 18 (2012) 1, pp. 119-143
Persistent link: https://www.econbiz.de/10009535751
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The attitudes of middle class versus upper class male and female consumers regarding the effectiveness of celebrity endorsers
Premeaux, Shane R. - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 2-21
Persistent link: https://www.econbiz.de/10003884503