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Promoting products through volume discount : evidence from Malaysia
Iranmanesh, Mohammad; Jayaraman, K.; Imrie, Brian Charles; … - In: Journal of promotion management : JPM 22 (2016) 1, pp. 71-88
Persistent link: https://www.econbiz.de/10011522041
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Consumer perceptions of precise vs. just-below prices in retail settings
Peev, Plamen P.; Mayer, James Mark - In: Journal of promotion management : JPM 23 (2017) 5, pp. 673-688
Persistent link: https://www.econbiz.de/10011799557
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Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei; Safui, Morteza Akbarzadeh; … - In: Journal of promotion management : JPM 21 (2015) 1, pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
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Meta-analysis of the long- and short-term effects of sales promotions on consumer behavior
Santini, Fernando de Oliveira; Vieira, Valter Afonso; … - In: Journal of promotion management : JPM 22 (2016) 3, pp. 425-442
Persistent link: https://www.econbiz.de/10011532994
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Sales promotion, premiums, and young people in the 21th century
Te'eni-Harari, Tali - In: Journal of promotion management : JPM 14 (2008) 1/2, pp. 17-30
Persistent link: https://www.econbiz.de/10003810643
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What a hassle! : consumer perceptions of costs associated with sales promotions
O'Curry Fogel, Suzanne; Green Thornton, Corliss - In: Journal of promotion management : JPM 14 (2008) 1/2, pp. 31-44
Persistent link: https://www.econbiz.de/10003810645
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Special issue: Alternative promotional approaches and their impact on traditional advertising
2008
Persistent link: https://www.econbiz.de/10003810676
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Competitive positioning of promotional products sources based on client perceptions and experience
Cooper, Majorie J. - In: Journal of promotion management : JPM 14 (2008) 3/4, pp. 375-389
Persistent link: https://www.econbiz.de/10003825726
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Special double issue on public relations research and practice
2008
Persistent link: https://www.econbiz.de/10003825728
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Types of word-of-mouth messages : information search and credence-based services
Patti, Charles H.; Chen, Chia H. - In: Journal of promotion management : JPM 15 (2009) 3, pp. 357-381
Persistent link: https://www.econbiz.de/10003903726