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Retail merchandising and sales...
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Sales promotion
41
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Journal of promotion management : JPM
Journal of retailing and consumer services
705
Journal of retailing
348
Journal of business research : JBR
240
The international review of retail, distribution and consumer research
240
International journal of retail & distribution management
232
European journal of operational research : EJOR
190
International journal of production economics
184
International Journal of Retail & Distribution Management
153
Management science : journal of the Institute for Operations Research and the Management Sciences
108
International journal of retail and distribution management
98
SpringerLink / Bücher
93
Journal of marketing
83
Ifo Schnelldienst
82
Ifo-Schnelldienst
80
NBER working paper series
79
Manufacturing & service operations management : M & SOM
74
Working paper / National Bureau of Economic Research, Inc.
66
NBER Working Paper
64
Production and operations management : an international journal of the Production and Operations Management Society
64
International journal of production research
62
Omega : the international journal of management science
62
Transportation research / E : an international journal
58
European journal of marketing : EJM
56
Handelsforschung
56
Journal of marketing research : JMR
56
European retail research
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
53
Psychology & marketing
52
Journal of the Academy of Marketing Science
51
The service industries journal
49
International journal of electronic marketing and retailing : IJEMR
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
European Journal of Marketing
46
Europäische Hochschulschriften / 5
44
International journal of industrial organization
44
Schriften zur Handelsforschung
39
Retailing in the 21st century : current and future trends
36
ifo Schnelldienst
36
Asia Pacific journal of marketing and logistics
35
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ECONIS (ZBW)
45
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1
Promoting products through volume discount : evidence from Malaysia
Iranmanesh, Mohammad
;
Jayaraman, K.
;
Imrie, Brian Charles
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10011522041
Saved in:
2
Consumer perceptions of precise vs. just-below prices in retail settings
Peev, Plamen P.
;
Mayer, James Mark
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 673-688
Persistent link: https://www.econbiz.de/10011799557
Saved in:
3
Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
Saved in:
4
Meta-analysis of the long- and short-term effects of sales promotions on consumer behavior
Santini, Fernando de Oliveira
;
Vieira, Valter Afonso
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 425-442
Persistent link: https://www.econbiz.de/10011532994
Saved in:
5
Sales promotion, premiums, and young people in the 21th century
Te'eni-Harari, Tali
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 17-30
Persistent link: https://www.econbiz.de/10003810643
Saved in:
6
What a hassle! : consumer perceptions of costs associated with sales promotions
O'Curry Fogel, Suzanne
;
Green Thornton, Corliss
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 31-44
Persistent link: https://www.econbiz.de/10003810645
Saved in:
7
Special issue: Alternative promotional approaches and their impact on traditional advertising
2008
Persistent link: https://www.econbiz.de/10003810676
Saved in:
8
Competitive positioning of promotional products sources based on client perceptions and experience
Cooper, Majorie J.
- In:
Journal of promotion management : JPM
14
(
2008
)
3/4
,
pp. 375-389
Persistent link: https://www.econbiz.de/10003825726
Saved in:
9
Special double issue on public relations research and practice
2008
Persistent link: https://www.econbiz.de/10003825728
Saved in:
10
Types of word-of-mouth messages : information search and credence-based services
Patti, Charles H.
;
Chen, Chia H.
- In:
Journal of promotion management : JPM
15
(
2009
)
3
,
pp. 357-381
Persistent link: https://www.econbiz.de/10003903726
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