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Consumer response to sponsorships of the performing arts
Dalakas, Vassilis - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 204-211
Persistent link: https://www.econbiz.de/10003884540
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Exploring art film audiences : a marketing analysis
Chuu, Sharon L. H.; Chang, Jennifer C.; Zaichkowsky, … - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 212-228
Persistent link: https://www.econbiz.de/10003884541
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The attitudes of middle class versus upper class male and female consumers regarding the effectiveness of celebrity endorsers
Premeaux, Shane R. - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 2-21
Persistent link: https://www.econbiz.de/10003884503
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Same but different : perceptions of integrated marketing communication among marketing communication partners in Australia
Kerr, Gayle; Drennan, Judy - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 6-24
Persistent link: https://www.econbiz.de/10003974779
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Away from "unified nostalgia" : conceptual differences of Personal and Historical nostalgia appeals in advertising
Marchegiani, Christopher; Phau, Ian - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 80-95
Persistent link: https://www.econbiz.de/10003974797
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Special issue: "Down Under"
Phau, Ian (contributor) - 2010
Persistent link: https://www.econbiz.de/10003974819
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Syntax complexity and presentation order as determinants of comprehension in print advertisements
Jae, Haeran - In: Journal of promotion management : JPM 16 (2010) 4, pp. 522-532
Persistent link: https://www.econbiz.de/10008825713
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Hispanic-Americans, mobile advertising and mobile services
Korgaonkar, Pradeep; Petrescu, Maria; Karson, Eric - In: Journal of promotion management : JPM 21 (2015) 1, pp. 107-125
Persistent link: https://www.econbiz.de/10011304627
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A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei; Muralidharan, Sidharth - In: Journal of promotion management : JPM 21 (2015) 1, pp. 82-106
Persistent link: https://www.econbiz.de/10011304628