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~isPartOf:"Journal of promotion management : JPM"
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Brand management
67
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37
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37
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27
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Journal of promotion management : JPM
Journal of business research : JBR
641
Economics Papers from University Paris Dauphine
563
The journal of brand management : an international journal
563
The journal of product & brand management
386
SpringerLink / Bücher
326
Journal of retailing and consumer services
287
MPRA Paper
232
ERIM Report Series Research in Management
179
European journal of marketing : EJM
139
Journal of Product & Brand Management
138
Journal of marketing management : MM
134
Annals of Faculty of Economics
131
Ovidius University Annals, Economic Sciences Series
129
Psychology & marketing
122
Journal of strategic marketing
116
Marketing intelligence & planning
116
Strategic Direction
116
Journal of marketing communications
114
Industrial marketing management : the international journal for industrial and high-tech firms
107
Asia Pacific journal of marketing and logistics
106
International journal of hospitality management
105
Open Access publications from Université Paris-Dauphine
104
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
103
Amfiteatru Economic Journal
98
Journal of Social Marketing
92
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
91
Innovatives Markenmanagement
86
Journal of marketing
85
Journal of the Academy of Marketing Science
85
Journal of promotion management : innovations in planning and applied research
77
The AMFITEATRU ECONOMIC journal
77
Annals of marketing-mba
76
International journal of internet marketing and advertising : IJIMA
75
Cogent business & management
74
European Journal of Marketing
73
Research
73
International journal of advertising : the review of marketing communications
72
Journal of marketing management : JMM ; journal of the Academy of Marketing
72
Journal of advertising research
71
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ECONIS (ZBW)
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1
Pinning and promotion : how local television stations are using Pinterest for
branding
and audience connectivity
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
Saved in:
2
Moderating role of consumer self-concept on the effectiveness of two nostalgia appeals
Zhao, Guangzhi
;
Li, Weiwei
;
Teng, Lefa
;
Lu, Taihong
- In:
Journal of promotion management : JPM
20
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010343560
Saved in:
3
Country of origin association in retail and wholesale
branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
4
Investigating the advertising antecedents to and consequences of brand experience
Roswinanto, Widyarso
;
Strutton, David
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 607-627
Persistent link: https://www.econbiz.de/10010467260
Saved in:
5
Synergies of promotional products and print advertising in building brand equity for a new brand
McCarthy, Michael S.
;
Fram, Eugene H.
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 3-15
Persistent link: https://www.econbiz.de/10003810638
Saved in:
6
New brand worlds : college student consumer attitudes toward brand placement in films, television shows, songs, and video games
Sung, Yongjun
;
De Gregorio, Federico
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 85-101
Persistent link: https://www.econbiz.de/10003810660
Saved in:
7
Special issue: Alternative promotional approaches and their impact on traditional advertising
2008
Persistent link: https://www.econbiz.de/10003810676
Saved in:
8
Special double issue on celebrity endorsements and sponsorship sports, arts and event/tourism
branding
and promotions
2009
Persistent link: https://www.econbiz.de/10003884562
Saved in:
9
Joint advertising and brand congruity : effects on memory and attitudes
Lee, Sang Yeal
;
Shen, Fuyuan
- In:
Journal of promotion management : JPM
15
(
2009
)
4
,
pp. 484-498
Persistent link: https://www.econbiz.de/10003928842
Saved in:
10
Virtual product placement as a new approach to measure effectiveness of placements
McDonnell, John
;
Drennan, Judy
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 25-38
Persistent link: https://www.econbiz.de/10003974788
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