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Pinning and promotion : how local television stations are using Pinterest for branding and audience connectivity
Ferguson, Douglas A.; Greer, Clark F. - In: Journal of promotion management : JPM 21 (2015) 1, pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
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The impact of violent content on pricing of media products
Estelami, Hooman; Estelami, Nicholas N. - In: Journal of promotion management : JPM 21 (2015) 2, pp. 246-266
Persistent link: https://www.econbiz.de/10011305249
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From sustainable tourism to economic development
Surat Teerakapibal - In: Journal of promotion management : JPM 22 (2016) 2, pp. 197-208
Persistent link: https://www.econbiz.de/10011522085
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Synergy of corporate and marketing culture in fostering corporate social responsibility
Susnienė, Dalia; Žostautiene, Daiva - In: Journal of promotion management : JPM 22 (2016) 2, pp. 209-223
Persistent link: https://www.econbiz.de/10011522089
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Committing millennials toward recycling and environmental preservation
Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger - In: Journal of promotion management : JPM 22 (2016) 2, pp. 224-237
Persistent link: https://www.econbiz.de/10011522095
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Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos; Psiloutsikou, Marina; … - In: Journal of promotion management : JPM 22 (2016) 2, pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
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Wine sector : companies' performance and green economy as a means of societal marketing
Bresciani, Stefano; Ferraris, Alberto; Santoro, Gabriele; … - In: Journal of promotion management : JPM 22 (2016) 2, pp. 251-267
Persistent link: https://www.econbiz.de/10011522103
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Brand lovemarks scale of sport fans
Shuv-Ami, Avichai; Vrontis, Demetris; Thrassou, Alkis - In: Journal of promotion management : JPM 24 (2018) 2, pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
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Consumer behavior in the disposal of products : forty years of research
Cruz-Cárdenas, Jorge; Arévalo-Chávez, Patricio - In: Journal of promotion management : JPM 24 (2018) 5, pp. 617-636
Persistent link: https://www.econbiz.de/10011979187
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Attractiveness, purchase intention, and willingness to pay more for global brands : evidence from Turkish market
Akturan, Ulun; Bozbay, Zehra - In: Journal of promotion management : JPM 24 (2018) 6, pp. 737-754
Persistent link: https://www.econbiz.de/10011979199