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Does gender impact the perception of negative information related to celebrity endorsers?
Edwards, Steven M.; La Ferle, Carrie - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 22-35
Persistent link: https://www.econbiz.de/10003884504
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Identity distancing and targeted advertisements : the black sheep effect
Harmon-Kizer, Tracy R. - In: Journal of promotion management : JPM 22 (2016) 3, pp. 321-348
Persistent link: https://www.econbiz.de/10011532969
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Culturally customizing websites for immigrant communities in the United States
Baack, Daniel W.; Singh, Nitish; Baack, Donald - In: Journal of promotion management : JPM 19 (2013) 1, pp. 38-53
Persistent link: https://www.econbiz.de/10009738246
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An investigation of the success of targeting newspapers and efficiency of advertising in Ireland
Winchester, Maxwell; Lees, Gavin - In: Journal of promotion management : JPM 22 (2016) 5, pp. 620-636
Persistent link: https://www.econbiz.de/10011631924
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Tell what you want but do not irritate me : a senior perspective about advertising
Loureiro, Sandra Maria Correia - In: Journal of promotion management : JPM 24 (2018) 2, pp. 198-214
Persistent link: https://www.econbiz.de/10011875375
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Effects of ethnic identity on perceived advertisers’ motives in values advocacy advertising
Lee, Yoon J.; Liu, Yung-i; Lee, Taejun - In: Journal of promotion management : JPM 19 (2013) 5, pp. 583-604
Persistent link: https://www.econbiz.de/10010233275
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From crisp to fuzzy-sets QCA in exploring causal configurations : examples from the New Zealand context
Lambert, Simon J.; Krivokapic-Skoko, Branka - In: Journal of promotion management : JPM 22 (2016) 4, pp. 543-555
Persistent link: https://www.econbiz.de/10011631890
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Costly signaling : Asian Americans and the role of ethnicity in the willingness to pay more for socially responsible products
Lee, Yoon-Joo - In: Journal of promotion management : JPM 23 (2017) 2, pp. 277-302
Persistent link: https://www.econbiz.de/10011729552
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Sales promotion, premiums, and young people in the 21th century
Te'eni-Harari, Tali - In: Journal of promotion management : JPM 14 (2008) 1/2, pp. 17-30
Persistent link: https://www.econbiz.de/10003810643
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What advertisers need to know about the iYGeneration : an Australian perspective
Luck, Edwina; Mathews, Shane - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 134-147
Persistent link: https://www.econbiz.de/10003974804