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The impact of commercial break position on advertising effectiveness in different mood conditions
Jeong, Yongick - In: Journal of promotion management : JPM 17 (2011) 3, pp. 291-314
Persistent link: https://www.econbiz.de/10009316331
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Evaluating the message strategy of U.S. Army advertising : with focus on information needs and motivational cues
Park, Sejin; Lee, Jinhee; Park, Jin Seong - In: Journal of promotion management : JPM 23 (2017) 2, pp. 303-319
Persistent link: https://www.econbiz.de/10011729557
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Promoting the network brand : an exploration of network and local affiliate on-air promotion during the Super Bowl, 2001-2006
Alessandri, Susan Westcott - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 150-164
Persistent link: https://www.econbiz.de/10003884531
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Cultural values in Indian television advertising
Khairullah, Durriya Z.; Khairullah, Zahid Y. - In: Journal of promotion management : JPM 19 (2013) 2, pp. 265-281
Persistent link: https://www.econbiz.de/10009754883
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Disclosing celebrity endorsement in a television program to mitigate persuasion : how disclosure type and celebrity credibility interact
Dekker, Kim; Reijmersdal, Eva A. van - In: Journal of promotion management : JPM 19 (2013) 2, pp. 224-240
Persistent link: https://www.econbiz.de/10009754892
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Branding over internet and TV advertising
Wang, Alex - In: Journal of promotion management : JPM 17 (2011) 3, pp. 275-290
Persistent link: https://www.econbiz.de/10009316334
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TV ratings and verbal and visual sexual content in promotional ads
Davies, John J. - In: Journal of promotion management : JPM 17 (2011) 4, pp. 378-395
Persistent link: https://www.econbiz.de/10009422517
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How to influence the brand attitude of the audience by micro-films
Yu, Hueiju; Chang, Yu-ting - In: Journal of promotion management : JPM 19 (2013) 5, pp. 674-686
Persistent link: https://www.econbiz.de/10010233239
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Attenuating the negative effects of perceived incongruence in sponsorship : how message repetition can enhance evaluations of an "incongruent" sponsor
Dardis, Frank E. - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 36-56
Persistent link: https://www.econbiz.de/10003884505
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A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei; Muralidharan, Sidharth - In: Journal of promotion management : JPM 21 (2015) 1, pp. 82-106
Persistent link: https://www.econbiz.de/10011304628