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Advertising decision makers' and consumers' perceptions of media substitutability
Golob, Urša; Podnar, Klement - In: Journal of promotion management : JPM 21 (2015) 6, pp. 798-816
Persistent link: https://www.econbiz.de/10011433666
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Toward a model to enhance synergy of out-of-home advertising media integration strategies
Roux, Amarentia Thérèse; Van der Waldt, De la Rey - In: Journal of promotion management : JPM 22 (2016) 3, pp. 386-402
Persistent link: https://www.econbiz.de/10011532981
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Consumers' responses to implicit and explicit gay-themed advertising in gay vs. mainstream media
Um, Nam-Nyun - In: Journal of promotion management : JPM 22 (2016) 3, pp. 461-477
Persistent link: https://www.econbiz.de/10011533000
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Have "millennials" embraced digital advertising as they have embraced digital media?
Tanyel, Faruk; Stuart, Elnora W.; Griffin, Jan - In: Journal of promotion management : JPM 19 (2013) 5, pp. 652-673
Persistent link: https://www.econbiz.de/10010233242
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Contextual priming effects of television programs on commercials : the moderating effects of age
Bellman, Steven; Robinson, Jennifer A.; Reid, Ryan; … - In: Journal of promotion management : JPM 21 (2015) 5, pp. 566-583
Persistent link: https://www.econbiz.de/10011433561
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Moral emotions and self-construal in charity advertising : communication on focus
Xu, Jie - In: Journal of promotion management : JPM 23 (2017) 4, pp. 557-574
Persistent link: https://www.econbiz.de/10011799278
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Pinning and promotion : how local television stations are using Pinterest for branding and audience connectivity
Ferguson, Douglas A.; Greer, Clark F. - In: Journal of promotion management : JPM 21 (2015) 1, pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
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US television product placements declined by 15% in the first half of 2008
Saini, Anne Noyes - In: Journal of promotion management : JPM 14 (2008) 1/2, pp. 77-83
Persistent link: https://www.econbiz.de/10003810655
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Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei; Safui, Morteza Akbarzadeh; … - In: Journal of promotion management : JPM 21 (2015) 1, pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
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More isn't always better : exploring the influence of familiarity when using multiple celebrity endorsers
Thomas, Veronica L.; Fowler, Kendra - In: Journal of promotion management : JPM 21 (2015) 2, pp. 208-223
Persistent link: https://www.econbiz.de/10011305256