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~isPartOf:"Journal of promotion management : JPM"
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Detoxifying luxury and fashion...
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Brand management
67
Markenführung
67
Consumer behaviour
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Brand image
38
Markenimage
38
Brand
29
Markenartikel
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Arli, Denni
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Lee, Sang Yeal
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Journal of promotion management : JPM
Journal of business research : JBR
776
The journal of brand management : an international journal
622
Journal of retailing and consumer services
414
The journal of product & brand management
410
SpringerLink / Bücher
356
Journal of fashion marketing and management
262
Psychology & marketing
165
European journal of marketing : EJM
146
International journal of hospitality management
142
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
124
Asia Pacific journal of marketing and logistics
123
Journal of marketing research : JMR
115
Journal of strategic marketing
114
Industrial marketing management : the international journal for industrial and high-tech firms
113
Journal of marketing
113
Marketing intelligence & planning
113
Journal of advertising research
112
Journal of marketing communications
111
Journal of marketing management : MM
111
Springer eBook Collection
106
The IUP journal of brand management : IJBRM
96
Journal of international consumer marketing
92
International journal of consumer studies
91
Innovatives Markenmanagement
88
International journal of retail & distribution management
86
Journal of the Academy of Marketing Science
83
Marketing letters : a journal of research in marketing
82
The Trademark reporter
82
International marketing review
80
Cogent business & management
79
International journal of advertising : the review of marketing communications
77
Research
77
Journal of promotion management : innovations in planning and applied research
76
Markenartikel : das Magazin für Markenführung
75
Tourism management : research, policies, practice
75
Journal of global fashion marketing : JGfM
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
74
Journal of retailing
74
Journal of marketing management : JMM ; journal of the Academy of Marketing
73
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ECONIS (ZBW)
74
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1
The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury
fashion
brands
Gautam, Vikas
;
Sharma, Vikram
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 872-888
Persistent link: https://www.econbiz.de/10011799628
Saved in:
2
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
3
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 376-397
Persistent link: https://www.econbiz.de/10011875430
Saved in:
4
Brand
and price : key signals when opening a franchise outlet
Calderon-Monge, Esther
;
Huerta-Zavala, Pilar
- In:
Journal of promotion management : JPM
21
(
2015
)
4
,
pp. 416-431
Persistent link: https://www.econbiz.de/10011433399
Saved in:
5
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
6
Brand
lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
7
Investigating the advertising antecedents to and consequences of
brand
experience
Roswinanto, Widyarso
;
Strutton, David
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 607-627
Persistent link: https://www.econbiz.de/10010467260
Saved in:
8
Assessing
brand
origin recognition accuracy and its antecedents in a developing country
Tjiptono, Fandy
;
Arli, Denni
;
Dewi Retno Rosari, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 631-648
Persistent link: https://www.econbiz.de/10011433590
Saved in:
9
The power of promoting healthy brands : familiarity in healthy product decision making
Bui, M̃y
;
Kemp, Elyria
;
Hamilton, Mitchell
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 739-759
Persistent link: https://www.econbiz.de/10011433651
Saved in:
10
Conceptualization of
brand
experience in an event marketing context
Tafesse, Wondwesen
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10011522019
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