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Electronic marketing communications : an evolving environment, but similar story regarding the perception of unsolicited commercial e-mail and postal direct mail
Chang, Susan; Morimoto, Mariko - In: Journal of promotion management : JPM 17 (2011) 3, pp. 360-376
Persistent link: https://www.econbiz.de/10009316316
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Building shopping arousal through direct marketing in retail environment
Rajagopal - In: Journal of promotion management : JPM 16 (2010) 4, pp. 445-466
Persistent link: https://www.econbiz.de/10008825723
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When numbers count : framing, subjective numeracy, and the effects of message quantification in direct-to-consumer prescription drug advertisements
Ju, Ilwoo; Park, Jin Seong - In: Journal of promotion management : JPM 19 (2013) 4, pp. 488-506
Persistent link: https://www.econbiz.de/10010198644
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Typologies of banner advertisements' attributes : a content analysis
Hussain, Rahim; Sweeney, Arthur; Sullivan Mort, Gillian - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 96-113
Persistent link: https://www.econbiz.de/10003974801
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How much are health websites influenced by culture? : content analysis of online diet programs in the United States, the United Kingdom, and Korea
Yu, Jay Hyunjae; King, Karen Whitehill; Yoon, Hye Jun - In: Journal of promotion management : JPM 16 (2010) 3, pp. 331-359
Persistent link: https://www.econbiz.de/10008647406
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Do web users care about bannder ads anymore? : the effects of frequency and clutter in web advertising
Lee, Sang Yeal; Cho, Yong-suk - In: Journal of promotion management : JPM 16 (2010) 3, pp. 288-302
Persistent link: https://www.econbiz.de/10008647417
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Maximizing user interactivity through banner ad design
Rosenkrans, Ginger - In: Journal of promotion management : JPM 16 (2010) 3, pp. 265-287
Persistent link: https://www.econbiz.de/10008647424
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Impacts of website context relevance on banner advertisement effectiveness
Jeong, Yongick; King, Cynthia - In: Journal of promotion management : JPM 16 (2010) 3, pp. 247-264
Persistent link: https://www.econbiz.de/10008647429
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Role of the Internet site in the promotion management of sports teams and franchise brands
McClung, Steven; Eveland, Vicki; Sweeney, Daniel; … - In: Journal of promotion management : JPM 18 (2012) 2, pp. 169-188
Persistent link: https://www.econbiz.de/10009560052
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Hispanic-Americans, mobile advertising and mobile services
Korgaonkar, Pradeep; Petrescu, Maria; Karson, Eric - In: Journal of promotion management : JPM 21 (2015) 1, pp. 107-125
Persistent link: https://www.econbiz.de/10011304627