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Advertising
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Journal of promotion management : JPM
SpringerLink / Bücher
1,442
Gabler Edition Wissenschaft
326
Springer eBook Collection / Business and Economics
317
Springer eBook Collection
307
International Marketing Review
284
Journal of business research : JBR
281
Journal of advertising research
244
Research
242
Europäische Hochschulschriften / 5
235
European Journal of Marketing
228
International journal of advertising : the review of marketing communications
216
International journal of advertising : the quarterly review of marketing communications
198
Lehrbuch
186
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
171
Journal of Consumer Marketing
164
Journal of marketing communications
160
International marketing review
149
Journal of global marketing
139
Journal of international marketing
127
essentials
100
Gabler Research
97
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
95
European journal of marketing : EJM
91
Hamburger Schriften zur Marketingforschung
91
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
91
Journal of marketing
90
Management science : journal of the Institute for Operations Research and the Management Sciences
85
Young Consumers
84
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
83
Innovatives Markenmanagement
83
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
82
Industrial marketing management : the international journal for industrial and high-tech firms
78
Marketing Science
78
Neue betriebswirtschaftliche Forschung : Nbf
78
Marketing Intelligence & Planning
77
European journal of operational research : EJOR
74
Journal of historical research in marketing
74
Schriftenreihe Studien zum Konsumentenverhalten
72
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ECONIS (ZBW)
89
USB Cologne (EcoSocSci)
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1
Offensiveness of
advertising
with violent image appeal : a cross-cultural study
Waller, David S.
;
Deshpande, Sameer
;
Erdogan, B. Zafer
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 400-417
Persistent link: https://www.econbiz.de/10010198661
Saved in:
2
Consumer response to
advertising
endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism
Choi, Hojoon
;
Kim, Jooyoung
;
Kim, Bong-chul
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 459-483
Persistent link: https://www.econbiz.de/10011979100
Saved in:
3
Cultural paradox in
advertising
: evidence from Finland
Saleem, Salman
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 615-632
Persistent link: https://www.econbiz.de/10011799547
Saved in:
4
Do Mexican companies culturally adapt their websites?
González-Trejo, Elí Samuel
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 480-493
Persistent link: https://www.econbiz.de/10008825719
Saved in:
5
Critical theoretical considerations of public relations messaging around the globe : tools for creating and evaluating campaign messages
Moffitt, Mary Anne
- In:
Journal of promotion management : JPM
17
(
2011
)
1
,
pp. 21-41
Persistent link: https://www.econbiz.de/10009238598
Saved in:
6
Effectiveness of absurdity in
advertising
across cultures
Gelbrich, Katja
;
Gäthke, Daniel
;
Westjohn, Stanford A.
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 393-413
Persistent link: https://www.econbiz.de/10009678855
Saved in:
7
Attractiveness, purchase intention, and willingness to pay more for global brands : evidence from Turkish market
Akturan, Ulun
;
Bozbay, Zehra
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011979199
Saved in:
8
Role of
advertising
and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
Saved in:
9
More isn't always better : exploring the influence of familiarity when using multiple celebrity endorsers
Thomas, Veronica L.
;
Fowler, Kendra
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 208-223
Persistent link: https://www.econbiz.de/10011305256
Saved in:
10
Magazine
advertising
: factors influencing the effectiveness of celebrity
advertising
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
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