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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Duhachek, Adam"
~person:"Huber, Frank"
~person:"Kumar, V."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Schlager, Tobias"
~person:"Verhoef, Peter C."
~subject:"Brand equity"
~subject:"Cultural identity"
~subject:"Konsumentenverhalten"
~subject:"Online retailing"
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Value brands : cheap or trendy...
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Brand equity
Cultural identity
Konsumentenverhalten
Online retailing
Consumer behaviour
23
Beziehungsmarketing
12
Relationship marketing
12
Brand management
8
Markenführung
8
Brand
6
Markenartikel
6
Social Web
5
Social web
5
Customer engagement
4
Customer integration
4
Customer satisfaction
4
Internet marketing
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Online-Marketing
4
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2
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2
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2
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2
Verkaufsförderung
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2
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2
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23
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Duhachek, Adam
Huber, Frank
Kumar, V.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Schlager, Tobias
Verhoef, Peter C.
Grewal, Dhruv
9
Bagozzi, Richard P.
5
Hoyer, Wayne D.
5
Yang, Jing
5
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4
Hagtvedt, Henrik
4
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4
Bang Nguyen Viet
3
Blut, Markus
3
Brasel, S. Adam
3
Burton, Scot
3
Cleeren, Kathleen
3
Dekimpe, Marnik G.
3
Dellaert, Benedict G. C.
3
Hamilton, Rebecca W.
3
Ladeira, Wagner Junior
3
Monroe, Kent B.
3
Moschis, George P.
3
Motyka, Scott
3
Newman, Christopher L.
3
Noble, Stephanie M.
3
Santini, Fernando de Oliveira
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Sotgiu, Francesca
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Venkatesan, Rajkumar
3
Verlegh, Peeter
3
Zhang, Jonathan Z.
3
Alavi, Sascha
2
Arora, Nilesh
2
Arunachalam, S.
2
Backhaus, Klaus
2
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2
Baker, Julie
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Journal of promotion management : innovations in planning and applied research
Journal of the Academy of Marketing Science
Journal of business research : JBR
37
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
15
Journal of retailing and consumer services
13
Journal of marketing
12
Reihe: Marketing : MAR
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing research : JMR
8
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
8
Journal of retailing
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Psychology & marketing
6
Journal of marketing communications
5
SpringerLink / Bücher
5
The journal of brand management : an international journal
5
Gabler Edition Wissenschaft
4
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of electronic commerce research : JECR
4
Journal of promotion management : JPM
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
The journal of product & brand management
3
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
3
Die Betriebswirtschaft : DBW
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
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All
ECONIS (ZBW)
23
Showing
1
-
10
of
23
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articles prioritized
date (newest first)
date (oldest first)
1
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
2
Gamified interactions: whether, when, and how games facilitate self-
brand
connections
Berger, Axel
;
Schlager, Tobias
;
Sprott, David E.
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 652-673
Persistent link: https://www.econbiz.de/10011911283
Saved in:
3
Promoting
brand
relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
4
Analysing consumer-
brand
engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
5
How
brand
authenticity and consumer
brand
engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
6
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
7
Can copycat private labels improve the consumer's shopping experience? : a fluency explanation
Kelting, Katie
;
Duhachek, Adam
;
Whitler, Kimberly
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 569-585
Persistent link: https://www.econbiz.de/10011737473
Saved in:
8
How culture matters in children's purchase influence: a multi-level investigation
Laroche, Michel
;
Yang, Zhiyong
;
Kim, Chankon
;
Richard, …
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 113-126
Persistent link: https://www.econbiz.de/10003485158
Saved in:
9
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
10
How and when weather boosts consumer product valuation
Schlager, Tobias
;
Bellis, Emanuel de
;
Hoegg, JoAndrea
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 695-711
Persistent link: https://www.econbiz.de/10012293326
Saved in:
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