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The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon - In: Journal of promotion management : innovations in … 28 (2022) 1, pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
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Metaphors and body copy in online advertising effectiveness
Hatzithomas, Leonidas; Manolopoulou, Aikaterini; … - In: Journal of promotion management : innovations in … 27 (2021) 5, pp. 642-672
Persistent link: https://www.econbiz.de/10012549623
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The impact of information processing styles and persuasive appeals on consumers' engagement intention toward social media video ads
Yang, Jing; Zhao, Xiaoyu - In: Journal of promotion management : innovations in … 27 (2021) 4, pp. 524-546
Persistent link: https://www.econbiz.de/10012497682
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Predicting consumer avoidance of native advertising on social networking sites : a survey of facebook users
Chung, Yoo Jin; Kim, Eunice - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 1-26
Persistent link: https://www.econbiz.de/10012385169
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The impacts of consumer personality traits on online video ads sharing intention
Choi, Chang-Won - In: Journal of promotion management : innovations in … 26 (2020) 7, pp. 1073-1092
Persistent link: https://www.econbiz.de/10012287161
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Perceptions of social media's relevance and targeted advertisements
Baglione, Stephen L.; Tucci, Louis A. - In: Journal of promotion management : innovations in … 25 (2019) 2, pp. 143-160
Persistent link: https://www.econbiz.de/10012179017
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Has advertising lost its meaning? : views of UK and US millennials : review
Laurie, Sally; Mortimer, Kathleen; Beard, Fred K. - In: Journal of promotion management : innovations in … 25 (2019) 6, pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
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Ad creativity via augmented reality technology in online video ads : the differential role of novelty, message usefulness, and ad-consumer association
Feng, Yang; Xie, Quan - In: Journal of promotion management : innovations in … 25 (2019) 6, pp. 907-933
Persistent link: https://www.econbiz.de/10012179077
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The effects of native ads on consumer brand engagement : the moderating role of website credibility
Lee, Jin Kyun; Lee, Ki-young; Kim, Mikyoung - In: Journal of promotion management : innovations in … 25 (2019) 7, pp. 935-958
Persistent link: https://www.econbiz.de/10012179084
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Culture, perceived value, and advertising acceptance : a cross-cultural study on mobile advertising
Liu, Fang; Kanso, Ali; Zhang, Yong; Olaru, Doina - In: Journal of promotion management : innovations in … 25 (2019) 7, pp. 1028-1058
Persistent link: https://www.econbiz.de/10012179089