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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Consumer behaviour
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Advertising effects
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Werbewirkung
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Internet marketing
76
Online-Marketing
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Advertising
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Brand management
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social media
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advertising
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Loureiro, Sandra Maria Correia
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Bang Nguyen Viet
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Sarmento, Eduardo Moraes
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Arora, Nilesh
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Feng, Yang
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Gangadharan, Nakul
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Prashar, Sanjeev
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Wei, Lewen
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Xue, Fei
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Yang, Jing
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Zhou, Lijie
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Ababneh, Bashar
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Abbasi, Amir Zaib
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Abu Bakar bin Abdul Hamid
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Aileni, Vidyadhar Reddy
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
477
Journal of advertising research
326
Journal of advertising : official publication of the American Academy of Advertising
250
Journal of marketing communications
244
Journal of retailing and consumer services
243
International journal of advertising : the quarterly review of marketing communications
242
International journal of advertising : the review of marketing communications
239
International journal of internet marketing and advertising : IJIMA
214
SpringerLink / Bücher
169
Psychology & marketing
162
Journal of promotion management : JPM
149
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
147
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
133
International journal of hospitality management
116
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
107
Tourism management : research, policies, practice
98
Management science : journal of the Institute for Operations Research and the Management Sciences
97
Springer eBook Collection
96
European journal of marketing : EJM
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
International journal of electronic marketing and retailing : IJEMR
90
Information systems research : ISR
87
The journal of product & brand management
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
85
Journal of marketing research : JMR
84
Marketing letters : a journal of research in marketing
82
Journal of internet commerce
81
Journal of marketing
76
Industrial marketing management : the international journal for industrial and high-tech firms
75
Technological forecasting & social change : an international journal
75
Cogent business & management
70
Young consumers : insight and ideas for responsible marketers
70
Journal of marketing management : MM
69
Health marketing quarterly
67
Electronic commerce research
66
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
66
Journal of current issues and research in advertising : JCIRA
65
Marketing intelligence & planning
65
Asia Pacific journal of marketing and logistics
64
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ECONIS (ZBW)
119
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1
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
2
Metaphors and body copy in online advertising effectiveness
Hatzithomas, Leonidas
;
Manolopoulou, Aikaterini
; …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 642-672
Persistent link: https://www.econbiz.de/10012549623
Saved in:
3
The impact of information processing styles and persuasive appeals on consumers' engagement intention toward social media video ads
Yang, Jing
;
Zhao, Xiaoyu
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 524-546
Persistent link: https://www.econbiz.de/10012497682
Saved in:
4
Predicting consumer avoidance of native advertising on social networking sites : a survey of facebook users
Chung, Yoo Jin
;
Kim, Eunice
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012385169
Saved in:
5
The impacts of consumer personality traits on online video ads sharing intention
Choi, Chang-Won
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 1073-1092
Persistent link: https://www.econbiz.de/10012287161
Saved in:
6
Perceptions of social media's relevance and targeted advertisements
Baglione, Stephen L.
;
Tucci, Louis A.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012179017
Saved in:
7
Has advertising lost its meaning? : views of UK and US millennials : review
Laurie, Sally
;
Mortimer, Kathleen
;
Beard, Fred K.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
Saved in:
8
Ad creativity via augmented reality technology in online video ads : the differential role of novelty, message usefulness, and ad-consumer association
Feng, Yang
;
Xie, Quan
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 907-933
Persistent link: https://www.econbiz.de/10012179077
Saved in:
9
The effects of native ads on consumer brand engagement : the moderating role of website credibility
Lee, Jin Kyun
;
Lee, Ki-young
;
Kim, Mikyoung
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 935-958
Persistent link: https://www.econbiz.de/10012179084
Saved in:
10
Culture, perceived value, and advertising acceptance : a cross-cultural study on mobile advertising
Liu, Fang
;
Kanso, Ali
;
Zhang, Yong
;
Olaru, Doina
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1028-1058
Persistent link: https://www.econbiz.de/10012179089
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