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Enhancing brand visual identity for addressing digital customers' pain points : a structural equation modeling approach
Fayed, Abeer Elsayed - In: Journal of promotion management : innovations in … 30 (2024) 2, pp. 252-281
Persistent link: https://www.econbiz.de/10014447613
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The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon - In: Journal of promotion management : innovations in … 28 (2022) 1, pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
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Why does this brand speak to me? : conceptualization, scale development, and validation of brand relevance
Guèvremont, Amélie; Durif, Fabien; Grappe, Cindy G. - In: Journal of promotion management : innovations in … 27 (2021) 5, pp. 609-629
Persistent link: https://www.econbiz.de/10012549621
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Post-recall stock market signals : the impact of ad spending on sales performance
Huang, Jianping; Radighieri, Jeffrey P. - In: Journal of promotion management : innovations in … 27 (2021) 6, pp. 765-787
Persistent link: https://www.econbiz.de/10012607289
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Does reward gamification drive brand relationship quality? : an experimental approach
Shankar, Amit - In: Journal of promotion management : innovations in … 28 (2022) 4, pp. 443-466
Persistent link: https://www.econbiz.de/10013178045
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The effect of brand engagement and brand love upon overall brand equity and purchase intention : a moderated-mediated model
Verma, Pranay - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 103-132
Persistent link: https://www.econbiz.de/10012385179
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Brand commitment role in the relationship between brand loyalty and brand satisfaction : phone industry in Malaysia
Jamshidi, Dariyoush; Rousta, Alireza - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 151-176
Persistent link: https://www.econbiz.de/10012385182
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Exploring the effects of compliance/non-compliance message framing, desirability of end states, and brand zealotry on consumers' responses to wearables advertising
Wang, Ruoxu; Huang, Yan; Anghelcev, George - In: Journal of promotion management : innovations in … 26 (2020) 7, pp. 964-985
Persistent link: https://www.econbiz.de/10012287156
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Building customer-brand relationships through customer brand engagement
Kumar, Vikas - In: Journal of promotion management : innovations in … 26 (2020) 7, pp. 986-1012
Persistent link: https://www.econbiz.de/10012287157
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The influence of brand credibility on consumers' attention to sales promotions
Ladeira, Wagner Junior; Santini, Fernando de Oliveira; … - In: Journal of promotion management : innovations in … 26 (2020) 6, pp. 855-873
Persistent link: https://www.econbiz.de/10012258143