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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Journal of promotion management : innovations in planning and applied research
Discussion paper series / IZA
311
Journal of advertising research
253
NBER working paper series
242
Journal of business research : JBR
213
International journal of advertising : the review of marketing communications
212
American sociological review : ASR ; official journal of the American Sociological Association
206
Working paper / National Bureau of Economic Research, Inc.
202
NBER Working Paper
199
International journal of advertising : the quarterly review of marketing communications
197
IZA Discussion Papers
186
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
183
Journal of marketing communications
157
IZA Discussion Paper
147
European Journal of Marketing
144
Journal of Consumer Marketing
144
The American journal of sociology : AJS
139
Social forces : SF; an international journal of social research associated with the Southern Sociological Society
138
CESifo working papers
131
Working paper
102
Discussion paper / Centre for Economic Policy Research
91
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of promotion management : JPM
90
Management science : journal of the Institute for Operations Research and the Management Sciences
87
Journal of marketing
86
Young Consumers
85
Discussion papers / CEPR
83
CESifo Working Paper
81
Economics letters
76
European journal of marketing : EJM
76
European journal of operational research : EJOR
76
SpringerLink / Bücher
76
Journal of marketing research : JMR
74
Journal of historical research in marketing
72
Marketing Science
70
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
66
CESifo Working Paper Series
65
Working paper series
65
Journal of retailing and consumer services
64
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ECONIS (ZBW)
67
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1
Effectiveness of print
advertising
practices of higher education services in Nepal
Awale, Sushil
;
Shrestha, Binod Krishna
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012801953
Saved in:
2
Perfect mothers? : the description of mothers in food
advertising
Lee, Jinhee
;
Hong, Ji Mi
;
Cheong, Hyuk Jun
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 593-611
Persistent link: https://www.econbiz.de/10012179146
Saved in:
3
Consumer culture and political
ideology
plots in social media campaigns
Oyedele, Adesegun
;
Hernandez, Monica D.
;
Backes, Kayla
- In:
Journal of promotion management : innovations in …
25
(
2019
)
1
,
pp. 108-127
Persistent link: https://www.econbiz.de/10012179016
Saved in:
4
Effectiveness of films, sport, celebrity or mascot to content in the
advertising
: a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
Saved in:
5
The impact of nostalgia and probability markers on the effectiveness of
advertising
creative strategies
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 791-811
Persistent link: https://www.econbiz.de/10012258105
Saved in:
6
Brand placement in music videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016
Sánchez-Olmos, Cande
;
Castelló-Martínez, Araceli
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 874-892
Persistent link: https://www.econbiz.de/10012258144
Saved in:
7
The trade-off between quantity and quality of information in gender responses to
advertising
Papyrina, Veronika
- In:
Journal of promotion management : innovations in …
25
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012179010
Saved in:
8
Perceptions of social media's relevance and targeted advertisements
Baglione, Stephen L.
;
Tucci, Louis A.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012179017
Saved in:
9
Dollar-off or percent-off? : discount framing, construal levels, and
advertising
appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
10
Has
advertising
lost its meaning? : views of UK and US millennials : review
Laurie, Sally
;
Mortimer, Kathleen
;
Beard, Fred K.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
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