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What makes a consumer redeem digital coupons? : behavioral insights from grounded theory approach
Nayal, Preeti; Pandey, Neeraj - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 205-238
Persistent link: https://www.econbiz.de/10012821539
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Anchor-based promotions in retailing : how consumers respond to an additional anchor?
Rikala, Veli-Matti - In: Journal of promotion management : innovations in … 27 (2021) 7, pp. 921-951
Persistent link: https://www.econbiz.de/10012621782
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Promotional framing affects repurchase intention : roles of consumer gender and product nature
Wang, Bo - In: Journal of promotion management : innovations in … 27 (2021) 7, pp. 1014-1030
Persistent link: https://www.econbiz.de/10012623362
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Perceived impact of promotional support : issues and scale
Harindranath R.M; Sivakumaran, Bharadhwaj - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 77-102
Persistent link: https://www.econbiz.de/10012385177
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The influence of brand credibility on consumers' attention to sales promotions
Ladeira, Wagner Junior; Santini, Fernando de Oliveira; … - In: Journal of promotion management : innovations in … 26 (2020) 6, pp. 855-873
Persistent link: https://www.econbiz.de/10012258143
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Promoting brand relationships : guest editorial
Loureiro, Sandra Maria Correia - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
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Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.; Kim, Sujin; Corner, Gabrielle; Yoon, Sukki - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
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Non-price sales promotion impact and moderator role
Jones, Joseph M. - In: Journal of promotion management : innovations in … 25 (2019) 6, pp. 861-889
Persistent link: https://www.econbiz.de/10012179072
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Promotional framing of green products : mediating role of sale proneness
Tripathi, Avinash; Pandey, Neeraj - In: Journal of promotion management : innovations in … 25 (2019) 7, pp. 983-1008
Persistent link: https://www.econbiz.de/10012179086
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No shipping fees or free shipping? : impact of temporal proximity on the relative effectiveness of promotional framing
Kulkarni, Atul A. - In: Journal of promotion management : innovations in … 26 (2020) 1, pp. 50-74
Persistent link: https://www.econbiz.de/10012179102