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~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
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Cross-cultural buyer behavior
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
International journal of advertising : the quarterly review of marketing communications
27
International journal of advertising : the review of marketing communications
26
Journal of business research : JBR
13
Journal of advertising : official publication of the American Academy of Advertising
12
Journal of advertising research
9
Journal of international marketing
8
International Marketing Review
7
Psychology & marketing
6
Advances in international marketing
5
Conference Board report
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International marketing review
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
5
American journal of agricultural economics
4
Journal of current issues and research in advertising
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
The SAGE handbook of marketing ethics
4
Advances in international marketing : a research annual
3
Cross-cultural buyer behavior
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Business Research
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Journal of Consumer Affairs
3
Journal of advertising
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Measurement and research methods in international marketing
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European Journal of Marketing
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International advertising and communication : current insights and empirical findings
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International marketing ; Vol. 2
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Journal of Advertising Research
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Journal of world business : JWB
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New directions in international advertising research
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Social and environmental issues in advertising
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The journal of brand management : an international journal
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Western journal of agricultural economics : WJAE
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AFPC policy research report
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AMS review : official publication of the Academy of Marketing Science
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Advertising theory
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Breaking new ground in theory and practice
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Do pharmaceutical marketing activities raise prices? : evidence from five major therapeutic classes
Capella, Michael L.
;
Taylor, Charles Raymond
;
Campbell, …
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
2
,
pp. 146-161
Persistent link: https://www.econbiz.de/10003923111
Saved in:
2
Sound disclosures : assessing when a disclosure is worthwhile
Kozup, John
;
Taylor, Charles Robert
;
Capella, Michael L.
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 313-322
Persistent link: https://www.econbiz.de/10009679192
Saved in:
3
Understanding the value of on-premise signs as marketing devices for legal and public policy purposes
Taylor, Charles Robert
;
Sarkees, Matthew E.
;
Bang, Hae-kyong
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 185-194
Persistent link: https://www.econbiz.de/10009679228
Saved in:
4
Consumer response to disclosures in digitally retouched advertisements
Schirmer, Nadine Andrea
;
Schwaiger, Manfred
;
Taylor, …
- In:
Journal of public policy & marketing : JPP & M ; an …
37
(
2018
)
1
,
pp. 131-141
Persistent link: https://www.econbiz.de/10012016481
Saved in:
5
Policy Watch - Legal Strategies for Protecting Brands from Genericide: Recent Trends, in Evidence Weighted in Court Cases
Taylor, Charles R.
;
Walsh, Michael G.
- In:
Journal of public policy & marketing : JPP & M ; an …
21
(
2002
)
1
,
pp. 160-167
Persistent link: https://www.econbiz.de/10007038004
Saved in:
6
Attitudes Toward Direct Marketing and Its Regulation: A Comparison of the United States and Japan
Taylor, Charles R.
;
Franke, George R.
;
Maynard, Michael L.
- In:
Journal of public policy & marketing : JPP & M ; an …
19
(
2000
)
2
,
pp. 228-237
Persistent link: https://www.econbiz.de/10007046652
Saved in:
7
A Technology Whose Time Has Come or The Same Old Litter on a Stick? An Analysis of Changeable Message Billboards
Taylor, Charles R.
- In:
Journal of public policy & marketing : JPP & M ; an …
16
(
1997
)
1
,
pp. 179-186
Persistent link: https://www.econbiz.de/10007069696
Saved in:
8
Not in Vogue: Portrayals of Asian Americans in Magazine Advertising
Taylor, Charles R.
;
Lee, Ju Yung
- In:
Journal of public policy & marketing : JPP & M ; an …
13
(
1994
)
2
,
pp. 239-245
Persistent link: https://www.econbiz.de/10007091661
Saved in:
9
Regulatory Issues in Outdoor Advertising: A Content Analysis of Billboards
Taylor, Charles R.
;
Taylor, John C.
- In:
Journal of public policy & marketing : JPP & M ; an …
13
(
1994
)
1
,
pp. 97-107
Persistent link: https://www.econbiz.de/10007091675
Saved in:
10
Smokeless Tobacco Products as a Harm-Reduction Mechanism: A Research Agenda
Taylor, Charles R.
;
Capella, Michael L.
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
2
,
pp. 187-196
Persistent link: https://www.econbiz.de/10008134886
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