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Do pharmaceutical marketing activities raise prices? : evidence from five major therapeutic classes
Capella, Michael L.; Taylor, Charles Raymond; Campbell, … - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 2, pp. 146-161
Persistent link: https://www.econbiz.de/10003923111
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Sound disclosures : assessing when a disclosure is worthwhile
Kozup, John; Taylor, Charles Robert; Capella, Michael L.; … - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 313-322
Persistent link: https://www.econbiz.de/10009679192
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Understanding the value of on-premise signs as marketing devices for legal and public policy purposes
Taylor, Charles Robert; Sarkees, Matthew E.; Bang, Hae-kyong - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 185-194
Persistent link: https://www.econbiz.de/10009679228
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Consumer response to disclosures in digitally retouched advertisements
Schirmer, Nadine Andrea; Schwaiger, Manfred; Taylor, … - In: Journal of public policy & marketing : JPP & M ; an … 37 (2018) 1, pp. 131-141
Persistent link: https://www.econbiz.de/10012016481
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Policy Watch - Legal Strategies for Protecting Brands from Genericide: Recent Trends, in Evidence Weighted in Court Cases
Taylor, Charles R.; Walsh, Michael G. - In: Journal of public policy & marketing : JPP & M ; an … 21 (2002) 1, pp. 160-167
Persistent link: https://www.econbiz.de/10007038004
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Attitudes Toward Direct Marketing and Its Regulation: A Comparison of the United States and Japan
Taylor, Charles R.; Franke, George R.; Maynard, Michael L. - In: Journal of public policy & marketing : JPP & M ; an … 19 (2000) 2, pp. 228-237
Persistent link: https://www.econbiz.de/10007046652
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A Technology Whose Time Has Come or The Same Old Litter on a Stick? An Analysis of Changeable Message Billboards
Taylor, Charles R. - In: Journal of public policy & marketing : JPP & M ; an … 16 (1997) 1, pp. 179-186
Persistent link: https://www.econbiz.de/10007069696
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Not in Vogue: Portrayals of Asian Americans in Magazine Advertising
Taylor, Charles R.; Lee, Ju Yung - In: Journal of public policy & marketing : JPP & M ; an … 13 (1994) 2, pp. 239-245
Persistent link: https://www.econbiz.de/10007091661
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Regulatory Issues in Outdoor Advertising: A Content Analysis of Billboards
Taylor, Charles R.; Taylor, John C. - In: Journal of public policy & marketing : JPP & M ; an … 13 (1994) 1, pp. 97-107
Persistent link: https://www.econbiz.de/10007091675
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Smokeless Tobacco Products as a Harm-Reduction Mechanism: A Research Agenda
Taylor, Charles R.; Capella, Michael L. - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 2, pp. 187-196
Persistent link: https://www.econbiz.de/10008134886