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OCL : online customer loyalty in the service industries : scale development and validation
Toufaily, Elissar; Fallu, Jean-Mathieu; Ricard, Line - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 269-298
Persistent link: https://www.econbiz.de/10011633641
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Loyalty in the business-to-business service context : a literature review and proposed framework
Bardauskaite, Indre - In: Journal of relationship marketing : innovations & … 13 (2014) 1, pp. 28-69
Persistent link: https://www.econbiz.de/10010357246
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Do loyalty cards enhance loyalty in the pharmaceutical sector?
Marques, Susana Henriques; Cardoso, Margarida G. M. S.; … - In: Journal of relationship marketing : innovations & … 16 (2017) 2, pp. 143-162
Persistent link: https://www.econbiz.de/10011820581
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The benefits of sales force automation (SFA) : an empirical examination of SFA usage on relationship quality and performance
Holloway, Betsy Bugg; Deitz, George D.; Hansen, John D. - In: Journal of relationship marketing : innovations & … 12 (2013) 4, pp. 223-242
Persistent link: https://www.econbiz.de/10010244789
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Consumer trust and satisfaction in the formation of consumer loyalty intentions in transactional exchange : the case of a mass discount retailer
Taylor, Steven A.; Donovan, Leigh Anne Novak; Ishida, … - In: Journal of relationship marketing : innovations & … 13 (2014) 2, pp. 125-154
Persistent link: https://www.econbiz.de/10010392656
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Customers’ attribution of blame in chain store settings : the perspectives of relationship orientation
Chen, Yi-Mu; Huang, Tseng-Lung - In: Journal of relationship marketing : innovations & … 14 (2015) 3, pp. 220-238
Persistent link: https://www.econbiz.de/10011383851
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Conceptional study of relationship signals in the IT services sector in India
Biswas, Supriya - In: Journal of relationship marketing : innovations & … 15 (2016) 3, pp. 154-171
Persistent link: https://www.econbiz.de/10011633624
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Customer interface in spiritual tourism via "synaptic CRM gap" : an integrative technology-based conceptual model for relationship marketing
Kaur, Gunjeet - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 326-343
Persistent link: https://www.econbiz.de/10011633662
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Identifying customer loyalty supporting factors in the retail banking context : an empirical examination
Bhatnagar, Shakti Bodh; Syed, Asif Ali; Mishra, … - In: Journal of relationship marketing : innovations & … 16 (2017) 3, pp. 197-225
Persistent link: https://www.econbiz.de/10011820595
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When relationship marketing goes wrong : opportunism and consumer well-being in consumer-bank relationships
Elsharnouby, Tamer; Parsons, Elizabeth - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 141-63
Persistent link: https://www.econbiz.de/10009774819