Narrow search
Showing 1 - 10 of 11
Cover Image
A relationship governance perspective of organizational buyers' supplier choice decisions
Gao, Tao - In: Journal of relationship marketing : innovations & … 16 (2017) 4, pp. 328-342
Persistent link: https://www.econbiz.de/10011820619
Cover Image
What really leads to partner relationship management? : a review of literature
Agarwal, Anuja; Singh, Deepali; Agariya, Arun Kumar - In: Journal of relationship marketing : innovations & … 16 (2017) 4, pp. 245-285
Persistent link: https://www.econbiz.de/10011820608
Cover Image
Organizational drivers of relationship trust : an investigation of service exporters
Lu, Vinh Nhat - In: Journal of relationship marketing : innovations & … 8 (2009) 4, pp. 330-355
Persistent link: https://www.econbiz.de/10003940838
Cover Image
Customer entertainment in relationship marketing : a literature review and directions for future research
Oakley, Jared; Bush, Alan J. - In: Journal of relationship marketing : innovations & … 11 (2012) 1, pp. 21-40
Persistent link: https://www.econbiz.de/10009549374
Cover Image
The role of justice in determining relationship quality
Ting, Shueh-chin - In: Journal of relationship marketing : innovations & … 10 (2011) 2, pp. 57-75
Persistent link: https://www.econbiz.de/10009248159
Cover Image
Loyalty in the business-to-business service context : a literature review and proposed framework
Bardauskaite, Indre - In: Journal of relationship marketing : innovations & … 13 (2014) 1, pp. 28-69
Persistent link: https://www.econbiz.de/10010357246
Cover Image
What do you expect? : the effect of psychological contracts on affective commitment in industrial marketing relationships
Lövblad, Mikael; Bantekas, Apostolos - In: Journal of relationship marketing : innovations & … 9 (2010) 3, pp. 161-178
Persistent link: https://www.econbiz.de/10008778747
Cover Image
The influence of spirituality on buyer perception within business-to-business marketing relationships : a cross-cultural exploration and comparison
Standifer, Rhetta L.; Evans, Kenneth R.; Dong, Beibei - In: Journal of relationship marketing : innovations & … 9 (2010) 3, pp. 132-160
Persistent link: https://www.econbiz.de/10008778751
Cover Image
Personal selling of high-technology products : the solution-selling imperative
Sharma, Arun; Iyer, Gopalkrishnan R.; Evanschitzky, Heiner - In: Journal of relationship marketing : innovations & … 7 (2008) 3, pp. 287-308
Persistent link: https://www.econbiz.de/10003784378
Cover Image
Effects of social bonding in business-to-business relationships
Schakett, Tammy; Flaschner, Alan; Gao, Tao Tony; … - In: Journal of relationship marketing : innovations & … 10 (2011) 4, pp. 264-280
Persistent link: https://www.econbiz.de/10009492515