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The benefits of sales force automation (SFA) : an empirical examination of SFA usage on relationship quality and performance
Holloway, Betsy Bugg; Deitz, George D.; Hansen, John D. - In: Journal of relationship marketing : innovations & … 12 (2013) 4, pp. 223-242
Persistent link: https://www.econbiz.de/10010244789
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Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
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Client relationship marketing practices : an exploratory study of the legal industry
Woo, Kok Ming; Leelapanyalert, Kannika - In: Journal of relationship marketing : innovations & … 13 (2014) 4, pp. 286-317
Persistent link: https://www.econbiz.de/10010474276
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From marketing communications to brand management : factors influencing relationship quality and customer retention
Thaichon, Paramaporn; Quach, Sara - In: Journal of relationship marketing : innovations & … 14 (2015) 3, pp. 197-219
Persistent link: https://www.econbiz.de/10011383849
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Integrated marketing communications and their effects on customer switching intention
Thaichon, Paramaporn; Quach, Sara - In: Journal of relationship marketing : innovations & … 15 (2016) 1/2, pp. 1-16
Persistent link: https://www.econbiz.de/10011633577
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Customer interaction management capabilities on the micro-retail fashion in Indonesia
Nurhayati, Tatiek; Hendar, Hendar - In: Journal of relationship marketing : innovations & … 16 (2017) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10011820550
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Assessing value co-creation and new product success from cultural orientations and relationship marketing perspectives
Sulhaini; Sulaimiah - In: Journal of relationship marketing : innovations & … 16 (2017) 1, pp. 21-39
Persistent link: https://www.econbiz.de/10011820556
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Revisiting relationship marketing and customer relationship management in leading tourism and hospitality journals : research trends from 2001 to 2013
Maggon, Mohita; Chaudhry, Harish - In: Journal of relationship marketing : innovations & … 14 (2015) 1, pp. 53-77
Persistent link: https://www.econbiz.de/10011289282
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Perceived value, reputation, trust, and switching costs as determinants of customer retention
Milan, Gabriel Sperandio; Eberle, Luciene; Bebber, Suélen - In: Journal of relationship marketing : innovations & … 14 (2015) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10011304645
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A study of the impact of relationship marketing on cross-buying
Vyas, Vishal; Raitani, Sonika - In: Journal of relationship marketing : innovations & … 14 (2015) 2, pp. 79-108
Persistent link: https://www.econbiz.de/10011304647