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Interactive marketing and computer-mediated communication
Harridge-March, Sally (contributor) - 2010
Persistent link: https://www.econbiz.de/10003982790
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Consumer profiles in reality vs fantasy-based virtual worlds : implications for brand entry
Melancon, Joanna Phillips - In: Journal of research in interactive marketing : … 5 (2011) 4, pp. 298-312
Persistent link: https://www.econbiz.de/10009486390
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Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James; Dahl, Andrew J.; Schibrowsky, John A. - In: Journal of research in interactive marketing : … 18 (2024) 1, pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
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How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno; Cabiddu, Francesca; Frigau, Luca; … - In: Journal of research in interactive marketing : … 17 (2023) 5, pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
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In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne; Fransen, Marieke; Fennis, Bob Michaël; … - In: Journal of research in interactive marketing : … 16 (2022) 3, pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
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Exploring the Facebook Like : a product and service perspective
Pelletier, Mark J.; Horky, Alisha Blakeney - In: Journal of research in interactive marketing : … 9 (2015) 4, pp. 337-354
Persistent link: https://www.econbiz.de/10011456289
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The impact of mobile marketing initiatives on customers' attitudes and behavioural outcomes
Kushwaha, G. S.; Agrawal, Shiv Ratan - In: Journal of research in interactive marketing : … 10 (2016) 3, pp. 150-176
Persistent link: https://www.econbiz.de/10011567057
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Email marketing in the era of the empowered consumer
Hartemo, Mari - In: Journal of research in interactive marketing : … 10 (2016) 3, pp. 212-230
Persistent link: https://www.econbiz.de/10011567075
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Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers
Banerjee, Syagnik; Longstreet, Phil - In: Journal of research in interactive marketing : … 10 (2016) 4, pp. 288-304
Persistent link: https://www.econbiz.de/10011639154
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How interactive marketing is changing in financial services
Stone, Merlin; Laughlin, Paul - In: Journal of research in interactive marketing : … 10 (2016) 4, pp. 338-356
Persistent link: https://www.econbiz.de/10011639168