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Consumer adoption of online collaborative customer co-design
Son, Jihyeong; Sadachar, Amrut; Manchiraju, Srikant; … - In: Journal of research in interactive marketing : … 6 (2012) 3, pp. 180-197
Persistent link: https://www.econbiz.de/10009666647
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How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno; Cabiddu, Francesca; Frigau, Luca; … - In: Journal of research in interactive marketing : … 17 (2023) 5, pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
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How social media advertising features influence consumption and sharing intentions : the mediation of customer engagement
Ji, Chunli; Mieiro, Susana; Huang, Guihai - In: Journal of research in interactive marketing : … 16 (2022) 1, pp. 137-153
Persistent link: https://www.econbiz.de/10012880172
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Effects of content characteristics on stages of customer engagement in social media : investigating European wine brands
Vlachvei, A.; Notta, Ourania; Koronaki, Eirini - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 615-632
Persistent link: https://www.econbiz.de/10013536264
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How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon; Ma, Zecong - In: Journal of research in interactive marketing : … 16 (2022) 2, pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
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Is my design better? : a co-creation perspective for online fashion design
Zhang, Hao; Ma, Zengguang - In: Journal of research in interactive marketing : … 16 (2022) 3, pp. 384-402
Persistent link: https://www.econbiz.de/10013286432
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Customer participation in online co-creation experience : the role of e-service quality
Elsharnouby, Tamer H.; Mahrous, Abeer A. - In: Journal of research in interactive marketing : … 9 (2015) 4, pp. 313-336
Persistent link: https://www.econbiz.de/10011456271
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Fans behave as buyers? : assimilate fan-based and team-based drivers of fan engagement
Fathy, Doaa; Elsharnouby, Mohamed H.; AbouAish, Ehab - In: Journal of research in interactive marketing : … 16 (2022) 3, pp. 329-345
Persistent link: https://www.econbiz.de/10013286427
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How interaction experience enhances customer engagement in smart speaker devices? : the moderation of gendered voice and product smartness
Chen, Yu Hsin; Keng, Ching-Jui; Chen, Ye-Li - In: Journal of research in interactive marketing : … 16 (2022) 3, pp. 403-419
Persistent link: https://www.econbiz.de/10013286433
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Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang; Taylor, David; Wen, Chao - In: Journal of research in interactive marketing : … 17 (2023) 4, pp. 562-580
Persistent link: https://www.econbiz.de/10014313623