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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Internet marketing
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Brand management
30
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
326
International journal of Islamic and Middle Eastern finance and management
229
International journal of internet marketing and advertising : IJIMA
200
Journal of retailing and consumer services
184
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
128
International journal of advertising : the review of marketing communications
117
Journal of advertising research
114
Journal of marketing communications
113
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Springer eBook Collection
106
ISRA international journal of islamic finance
101
Cogent business & management
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Pacific-Basin finance journal
91
Humanomics
89
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
85
Journal of Islamic accounting and business research
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of Islamic marketing
83
International journal of economics and financial issues : IJEFI
79
Journal of internet commerce
78
Journal of Islamic accounting and business research : JIABR
77
Tourism management : research, policies, practice
77
Journal of promotion management : innovations in planning and applied research
76
Technological forecasting & social change : an international journal
74
Industrial marketing management : the international journal for industrial and high-tech firms
69
Electronic commerce research
65
International journal of advertising : the quarterly review of marketing communications
65
Islamic economic studies
65
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of promotion management : JPM
56
Psychology & marketing
56
The journal of product & brand management
55
International journal of economics and finance
54
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ECONIS (ZBW)
100
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1
Buzzing with disclosure of social shopping rewards
Coker, Kesha K.
;
Smith, Denise S.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
Saved in:
2
Testing a conceptual model of Facebook brand page communities
Shao, Wei
;
Ross, Mitchell
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 239-258
Persistent link: https://www.econbiz.de/10011418529
Saved in:
3
A classificatory scheme for antecedents of the sources of "online brand equity"
Rana, Arunima
;
Bhatt, Anil
;
Rani, Leela
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 262-298
Persistent link: https://www.econbiz.de/10011455995
Saved in:
4
Consumers' attitude towards social media advertising and their behavioural response : the moderating role of corporate reputation
Boateng, Henry
;
Okoe, Abednego Feehi
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 299-312
Persistent link: https://www.econbiz.de/10011456005
Saved in:
5
Exploring the Facebook Like : a product and service perspective
Pelletier, Mark J.
;
Horky, Alisha Blakeney
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 337-354
Persistent link: https://www.econbiz.de/10011456289
Saved in:
6
Factors affecting stickiness and word of mouth in mobile applications
Kim, Seeun
;
Baek, Tae Hyun
;
Kim, Youn-Kyung
;
Yoo, Kyunga
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10011567072
Saved in:
7
Email marketing in the era of the empowered consumer
Hartemo, Mari
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011567075
Saved in:
8
Does Facebook usage lead to conspicuous consumption? : the role of envy, narcissism and self-promotion
Taylor, David G.
;
Strutton, David
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 231-248
Persistent link: https://www.econbiz.de/10011567082
Saved in:
9
Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Saved in:
10
Social media and consumer engagement : a review and research agenda
Barger, Victor
;
Peltier, James
;
Schultz, Don E.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011639148
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