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The e-SOCAPIT scale : a multi-item instrument for measuring online social capital
Pinho, Jose Carlos - In: Journal of research in interactive marketing : … 7 (2013) 3, pp. 216-235
Persistent link: https://www.econbiz.de/10009793417
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Somewhat pushy but effective : the role of value-laden social media digital content marketing (VSM-DCM) for search and experience products
Izogo, Ernest Emeka; Mpinganjira, Mercy - In: Journal of research in interactive marketing : … 16 (2022) 3, pp. 365-383
Persistent link: https://www.econbiz.de/10013286431
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All about that tweet : student perceptions of professors' social media use in the classroom
Merle, Patrick; Freberg, Karen - In: Journal of research in interactive marketing : … 10 (2016) 2, pp. 124-136
Persistent link: https://www.econbiz.de/10011590138
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Buzzing with disclosure of social shopping rewards
Coker, Kesha K.; Smith, Denise S.; Altobello, Suzanne A. - In: Journal of research in interactive marketing : … 9 (2015) 3, pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
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Testing a conceptual model of Facebook brand page communities
Shao, Wei; Ross, Mitchell - In: Journal of research in interactive marketing : … 9 (2015) 3, pp. 239-258
Persistent link: https://www.econbiz.de/10011418529
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Consumers' attitude towards social media advertising and their behavioural response : the moderating role of corporate reputation
Boateng, Henry; Okoe, Abednego Feehi - In: Journal of research in interactive marketing : … 9 (2015) 4, pp. 299-312
Persistent link: https://www.econbiz.de/10011456005
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Exploring the Facebook Like : a product and service perspective
Pelletier, Mark J.; Horky, Alisha Blakeney - In: Journal of research in interactive marketing : … 9 (2015) 4, pp. 337-354
Persistent link: https://www.econbiz.de/10011456289
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Factors affecting stickiness and word of mouth in mobile applications
Kim, Seeun; Baek, Tae Hyun; Kim, Youn-Kyung; Yoo, Kyunga - In: Journal of research in interactive marketing : … 10 (2016) 3, pp. 177-192
Persistent link: https://www.econbiz.de/10011567072
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Does Facebook usage lead to conspicuous consumption? : the role of envy, narcissism and self-promotion
Taylor, David G.; Strutton, David - In: Journal of research in interactive marketing : … 10 (2016) 3, pp. 231-248
Persistent link: https://www.econbiz.de/10011567082
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Social media and consumer engagement : a review and research agenda
Barger, Victor; Peltier, James; Schultz, Don E. - In: Journal of research in interactive marketing : … 10 (2016) 4, pp. 268-287
Persistent link: https://www.econbiz.de/10011639148