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Alliteration alters : phonetic overlap in promotional messages influences evaluation and choice
Davis, Derick F.; Bagchi, Rajesh; Block, Lauren G. - In: Journal of retailing 92 (2016) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10011484027
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Measuring the impact of price guarantees on bidding in consumer online auctions
Haruvy, Ernan; Popkowski Leszczyc, Peter T. L.; Areni, … - In: Journal of retailing 92 (2016) 1, pp. 96-108
Persistent link: https://www.econbiz.de/10011484082
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Unit pricing increases price sensitivity even when products are of identical size
Yao, Jun; Oppewal, Harmen - In: Journal of retailing 92 (2016) 1, pp. 109-121
Persistent link: https://www.econbiz.de/10011484094
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Sometimes "fee" is better than "free" : token promotional pricing and consumer reactions to price promotion offering product upgrades
Mao, Wen - In: Journal of retailing 92 (2016) 2, pp. 173-184
Persistent link: https://www.econbiz.de/10011505004
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The effect of probabilistic selling on the optimal product mix
Fay, Scott; Xie, Jinhong; Feng, Cong - In: Journal of retailing 91 (2015) 3, pp. 451-467
Persistent link: https://www.econbiz.de/10011377056
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Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Verma, Swati; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv - In: Journal of retailing 95 (2019) 3, pp. 99-108
Persistent link: https://www.econbiz.de/10012130013
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Couponing strategies in competition between a national brand and a private label product
Bauner, Christoph; Jaenicke, Edward; Wang, Emily; Wu, … - In: Journal of retailing 95 (2019) 1, pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
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Cross-channel effects of price promotions : an empirical analysis of the multi-channel grocery retail sector
Breugelmans, Els; Campo, Katia - In: Journal of retailing 92 (2016) 3, pp. 333-351
Persistent link: https://www.econbiz.de/10011566709
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Advertising effects under consumer heterogeneity : the moderating role of brand experience, advertising recall and attitude
Zenetti, German; Klapper, Daniel - In: Journal of retailing 92 (2016) 3, pp. 352-372
Persistent link: https://www.econbiz.de/10011566712
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Online price search : impact of price comparison sites on offline price evaluations
Bodur, H. Onur; Klein, Noreen M.; Arora, Neeraj - In: Journal of retailing 91 (2015) 1, pp. 125-139
Persistent link: https://www.econbiz.de/10010500741